From March until September of this year, I partnered with Beau Hanson to create the end-of-year work for St. Jude with the wonderful team at Deutsch LA. This work isn't out yet and, honestly, I probably won't feel comfortable posting it an advertising portfolio because these kids and families are going through something unimaginable. It feels in poor taste. However, I'm representing my love for this project here the best way I know how for the time being. 

Please consider giving to St Jude this year. 

From 2019 until the summer of 2023, I was head of creative at FORME. What started as a pretty random freelance gig became something I felt compelled to see through. It was a unique opportunity to help build every aspect of a brand from a blank page. My team and I spearheaded all content development, a massive retail launch, brand partnership and an apparel line developed in partnership with Kate Young, in addition to all of the day-to-day creative requests from our marketing and PR partners. Throughout it all, I worked with some incredible ex- and current ad folks, like my all-time fave AD, Sara Oakley + my dear friend and incredible producer Jesse Ferguson + long-time go-to editor Paul Plew

Omg do we have stories.

FORME IPO-ed in early 2023.

SELECTED PRESS:
Architectural Digest
New York Times
CNN

Straightforward style spot featuring all those cute summer things that are somehow still irresistible to me after working on Target for five years.

Target Holiday has a reputation for being an extremely challenging project. It has to be both entertaining and drive a lot of sales. Our task in 2017 was to build on the animated character storytelling Target has become known for over the last few years by making it more modern and inclusive, while showcasing all those ridiculously cute holiday products.

We produced over 270 pieces of content, in both English and Spanish. These are a few of the team's faves.

SELECTED PRESS:
Ad Age: Fixer Upper
Ad Age: The Voice

This super fun and poppy campaign performed very well for Target. Loads of digital, social and radio content surrounded. Executed in English, with custom Spanish language work that uses a famous cheer from Mexico "Siquitibum" or "Chiquitibum."

To launch Atom Tickets, we created a hard-working little campaign starring Anna Farris doing what all annoyingly passionate movie fans do: incessantly quote iconic films. Directed by Peter Berg. Surrounded by full digital, radio and OOH creative. In theaters - and next to theaters - now.

SELECTED PRESS:
Ad Week: Anna Farris Stars...
The Drum: Yippee-ki-yay