As a creative human, I believe it's imperative to look for new pursuits and challenges, not just in the realm of advertising, but in other mediums of communication as well, that can create change and change begins with an 'Idea'.

I've been in the business of building brands since 2004; specializing in Advertising and design. But, then I found my new calling - Films - My motivation to write a film was that if you can tell a story in 30 seconds for a product in a T.V commercial, then you can bloody well write a full-length feature film.

One day while working at my desk in Ogilvy, I had a germ of an idea to write a screenplay for a Malayalam feature film; I found a well-bred team to collaborate. We persisted for four years, bringing forth the dream; and finally, my first feature film titled 'Trance' was released worldwide on February 20th, 2020, starring Fahadh Faasil. The film is available on Amazon Prime. Please watch it and ping me your review.

At the moment for survival and to pay my bills on time; I am a freelance creative director open for advertising and design collaborations while I work on my next feature film