Valéria Desideri
"I believe brands must provide something more than a good service or product. My professional achievement is to unveal what this something else is.”Creative Director since 2010, Bachelor in Advertising at Universidade de São Paulo (USP), Valéria Desideri has more than 20 years' experience developing marketing strategy, creating campaigns and content for companies such as MasterCard, P&G and AmBev. Besides being a jury member at festival awards, she has also taken part as a speaker in events and lectures on Digital Communication, Creativity, Brand Reputation and Leadership. Since 2012 as Creative and Planning Director, she has been leading the agency's team in projects for Mercedes-Benz, American Express, Oracle, Itaú, EY, Goodyear, Bayer, Roche, Novartis, Kroton, Globo, Ajinomoto, TABASCO and Calzedonia, among other brands.
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