Todd Carey

Creative lead on a wide array of Fisker branding and ESG projects, including:
Fisker.com website relaunch, Fisker App copy, branded social posts on Facebook, Instagram, LinkedIn, etc., branded e-mails, ESG copy on web/social, branding books, OOH, NYSE content, auto show content: exhibit copy, product specialist scripts, promos, SEO website copy, digital branded content, and more.

Available for freelance projects or full-time. Call +1-310-729-3003 or email toddpcarey@gmail.com for info. Current clients: EA video games, Hyundai, Las Vegas ("What Happens Here..."), Shepard Fairey's Studio Number One, Experian, Porsche, and others.

Creative director on Volkswagen. 
Responsible for bringing the Volkswagen brand to life in multiple categories – from national to retail – creating fully integrated campaigns encompassing every consumer touch-point, including digital, branded content and social. 
• Created integrated advertising for a wide range of national VW projects, including the VW Golf Alltrack launch, Jetta launch, VW Warranty launch, VW Atlas, Passat and more. Executions include national TV, radio, OOH, digital, social, print, pitch videos, and more. 
• Supervised and contributed to VW retail efforts as CD and Copywriter. Generated integrated retail campaigns for the VW brand. Including Tier 2 retail TV and digital spots for over ten VW models, and sales events marketing (SignThenDrive, Model Year End Event, etc.). Developed creative on VW dealership POS, print, digital, and social (Pre-roll spots, social creative copy for VW Facebook, YouTube posts, Instagram, and more). 
• Contributed to other Deutsch accounts as well. Worked on the Target Star Wars promotion, EMERGE, and Hack the Drought/L.A. Futurethon (pro-bono creative for the Los Angeles Department of Water and Power (LADWP).

Freelance Clients Included:


– Crispin Porter + Boguski (CD, Copywriting)
– 
McGarry Bowen (Copywriting)
– 
Garage Team Mazda, (Copywriting)

– SapientNitro, London, UK (Copywriting/ACD)

– Cramer-Krasselt, Porsche (Copywriting/ACD)
– 
MTV Scratch, Viacom Media Networks (Copywriting)

– UE Boom, GreenLight Media (Branded Content and Creative Direction)

– Documentary TV Series, @Radical Media (Screenwriting)

– Fox Sports (Copywriting, Branding)

– ContentMode (Documentary Director)

– Amazon, SuperFad (CD, Copywriting, Strategy)

– King & Country/History Channel (Copywriting/Promo Writing) 
– Digital Kitchen (Integrated Copywriting, CD) 
– Ubisoft, Modus Operandi (Content Writer)

– SapientNitro, LA (Creative/Copywriting)

– Walt Disney Parks (Copywriting)

– Hyundai, Innocean Worldwide (CD, Copywriting) 

Client experience includes:
 Activision, Acura, Amazon, AT&T, Bauer, Blue Cross Blue Shield, California Pizza Kitchen, Dexter Hewlett-Packard, Honda: Fit, CR-V, Odyssey, Accord, Honda Fuel Cell Car, Hybrids, Pilot, Civic and others, Honda Documentary Series, Hood, Hyundai, IndyCar, Keds, Kubota, L.A. Marathon, Los Angeles Kings, Mandalay Bay Hotel & Casino, Partnership for a Drug-free America, Pioneer, Polaroid, , Save The Children, Spalding, UNICARE, VH-1, WellPoint, Walt Disney Parks and more.

• Co-creator, Writer and Producer of the DREAM THE IMPOSSIBLE Documentary Series, presented by Honda. Managed all aspects of fully integrated branded content campaign. Provided leadership in producing eight different documentary films. Oversaw, supervised and collaborated with team that included Sundance award-winning directors: Joe Berlinger, Ondi Timoner and Derek Cianfrance. Integrated creative director and writer responsibilities: film treatments and pitch materials, web-based advertising, mobile advertising, social networking communications, print, outdoor, PR writing, event planning and promotion (Sundance Film Festival), new media (TiVo, X-Box Live, etc.) television spots and in-theater trailers. Executed creative from concept to release at the highest level. Worked with highest executive ranks at Honda (including Worldwide CEO) and the top executives at the production company.

• Created advertising and branded content for Honda brands. As well as manage and direct other creative teams. Provided original concepts and writing for award-winning advertising for several Honda product lines. Executed creative from concept to release at the highest level. Past assignments include: Honda Fit Launch and sustaining campaigns, CR-V, Odyssey, Accord, FCX Clarity fuel cell car, Insight Hybrid, Pilot, Civic and others. Creative direction on many Honda corporate branding efforts, including: L.A. Marathon, Honda Classic Golf, U.S. Govt. Relations, Sundance and various other branding assignments: Acura, IZOD IndyCar Series.

• Managing creative duties and collaborating on a wide array of integrated branding projects: Mandalay Bay Hotel and Casino, SOYJOY, Farmers Insurance, Kubota, Pioneer, American Century, Blue Cross of California, Blue Cross Blue Shield (seven states), UNICARE, WellPoint and others.

• Concepted, wrote and produced advertising and branded content. As well as managed and directed other creative teams.

• Created award-winning advertising for several leading brands. Past assignments include: Honda national and corporate campaigns: CR-V Launch, Passport, Odyssey, Civic, Accord and various Corporate/Brand assignments. UNICARE, Blue Cross of California, Blue Cross Blue Shield of Missouri, Blue Cross Blue Shield of Georgia, WellPoint Corporate, American Century, VH-1 and others.

• Winner of United States Young Creative Competition. Distinguished as one of two delegates to represent the United States at the international Young Creatives Competition in Cannes, France.
• Concept, write and produce advertising and branded content. As well as manage and direct other creative teams. Created award-winning advertising for several brands. Past assignments include: California Pizza Kitchen, Activision, Los Angeles Kings, US West Communications, Honda Campaigns: CR-V Launch, Passport, Accord, Prelude, Passport, Civic and various Corporate/Brand assignments.

• Save The Children. Developed print advertising for Save the Children (SCF) International Child Labor Campaign; Cannes, France, 1997

• The White House Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign; Partnership for a Drug-free America: Created TV and radio campaign for Anti-Methamphetamine message. Campaign honored by President Clinton and parents associations.

• Started career at Leonard/Monahan, a well-know creative shop, in 1991. Won numerous advertising awards for his work on such clients as Polaroid, Keds, Hewlett-Packard, 94 HJY Rock Radio, WLNE-TV, American Tourister, Roger Williams Park Zoo and Bauer Inline Skates.

• Awards: Communications Arts, The One Show, Hatch Awards, New England Broadcast Awards, PRINT, ProMax (Gold: Broadcast Promotion), Billboard Music marketing Award.

Original Content/Comedy Writing Skills:

Writer and producer of original comedy (2000 to current).

TRAINING: Upright Citizens Brigade Theater. Instructors: Sean Conroy (UCB Sketch 201), Joe O’Brien (UCB Sketch 101). Collaborated as writer/producer on show with Dir. Matt Walsh (Founder, U.C.B.). Graduate of multilevel Second City Writing Program (L.A.) wrote and produced successful weekly show at Second City LA Theater. ImprovOlympic Sketch Writing.