Stacey Balkansky, PMP
Marketing and Creative Direction
Chicago, IL
Experienced creative and brand professional with certifications in project management and IBM Design Thinking. Skilled in social media and brand strategy, crafting digital marketing materials and sites, and overseeing marketing teams. Proficient in offering constructive feedback to enhance digital and design concepts, maintain brand coherence, and convey essential messages effectively. Dedicated to fostering the growth of team members, resulting in added value for clients and stakeholders.
Selected work
Social Media (Creative Direction)
Topical Events Social Media Series
Links to the posts are available when PDF is downloaded
Then and Now Social Media Series
Links to the posts are available when PDF is downloaded
Student and Alumni Feature Social Media Series
Links to the posts are available when PDF is downloaded
Campus Life Social Media Series
Links to the posts are available when PDF is downloaded
What's In My Office Social Media Series
Branding and Brand Guides (Mix of Creative Direction, Design, and Writing)
Chicago Booth Style Guidelines
Chicago Booth 125th Anniversary Guidelines
Chicago Booth London Photography Guidelines
Chicago Booth Brand Guidelines
Smarter Analytics Demand Generation Style Guide
IBM Business Analytics Multimedia Style Guide
Smarter Analytics Overview Style Guide- Business Analytics Multimedia Style Guide
- Business Analytics Overview Style Guide
- Business Analytics Demand Generation Style Guide
- Business Analytics Collateral Style Guide
- Aginity Corporate Style Guide
- Aginity Creative Concept Application
- Aginity System Graphics and Guidance
- Aginity System Marketing Assets Style Guide
Website and Digital Experience (Mix of Creative Direction and Design)
Chicago Booth 125th Anniversary Web Page
Chicago Booth 125th Anniversary Innovation Pillar Web Page
Chicago Booth Home Web Page
Chicago Booth Academic Collaboration Web Page
Chicago Booth Academic Web Page
Chicago Booth Academic Faculty Web Page- Mindworks Website
- Mindworks Exhibit Website
- Mindworks Exhibit User Interface
- https://www.ibm.com/marketplace/cognitive-computing-ibm-watson/
- http://www.ibm.com/middleware/us-en/
Creative Direction and Pillar Design– Pop-Up Museum
Digital Asset Management System (Strategy, User Interface and Experience Design)
Image Interface
Advanced Search
Image Interface
Full Time MBA Program
Image File Type
Facial Recognition
Photography (Artist)
Integrated Marketing Campaign (Mix of Creative Direction and Design)
Awards: BMA for Event Marketing and Tempo Award from the CADM for B-to-B Integrated Marketing Campaigns in the Marketing & Creat
Awards: BMA for Event Marketing and Tempo Award from the CADM for B-to-B Integrated Marketing Campaigns in the Marketing & Creat
Awards: BMA for Event Marketing and Tempo Award from the CADM for B-to-B Integrated Marketing Campaigns in the Marketing & Creat
Directions online animation
Infographics (Designer)
SPSS Corporate Rebrand (Mix of Concept Team and Design)
- Product Brochure
- Case Study
- Industry Brief
- Corporate Brochure
- Case Study Compendium
- Interactive PDF
- Product insert
- Flash Drive
- Product Catalog
- Download Screen
- PowerPoint slide
- White Paper
- Folder
- Product Packaging
- Student Version Book
- Product Packaging
- Product CD
- Product Packaging
- Product Catalog
- Tips Booklet
- Advertisement
- Folder
Aginity Branding (Creative Direction and Design)
- Aginity Marketing Brand Examples
- Company Overview Draft
- Aginity Corporate Brand Examples
- Case Study Template
- HTML Email Draft
- Brochure Page
- Brochure Page
- Social Media Tile
- Social Media Tile
- Event Setup
- Web Page
- Infographic
- Insert Template Page
- Twitter Page
- White Paper Cover Template
- Infographic
- Autoform Layout
- Aginity Marketing Brand Guide
- Specification Sheet Template
- Brochure Page
- Brochure Page
- Product Brochure Cover Template
- Brochure Page
- Brochure Page
- Aginity Corporate Brand Examples
- Aginity Corporate Brand Guide
- Aginity Marketing Assets Brand Guide
IBM Smarter Analytics/Business Analytics Branding (Art Direction and Design)
- Postcard Template
- Postcard Template
- Postcard Template
- Postcard Template
- Flyer Template
- Flyer Template
- Flyer Template
- Flyer Template
- Flyer Template
- Buckslip Template
- HTML Template
- Internal Communications
- HTML Email Template
- Web Banners
- HTML Landing Page Templates
- Smarter Analytics Multimedia Bumper
- Multimedia
- Multimedia
- Multimedia
- Multimedia
- Multimedia
- Smarter Analytics PowerPoint Template
- Smarter Analytics PowerPoint Template
- WinFlash
- ValueFlash
- Sales Enablement Internal HTML Template
- Wiki Icon
- Wiki Icon
- Wiki Icon
- Business Analytics Multimedia Brand Guidelines
- Smarter Analytics Overview Brand Guidelines
- Smarter Analytics Marketing Communications Brand Guidelines
Old files
- IBM Smarter Analytics branding
- IBM Smarter Analytics branding
- SPSS Inc. branding
- International Direct Mail Guide
- IBM Business Analytics branding
- IBM Business Analytics Hexagon Branding
- Aginity Branding
- SPSS Inc. branding: 2004 Business Marketing Award (BMA) for Best Corporate Redesign
- Smarter Analytics Brand Presentation
- topical events
IBM Interim Branding for Business Analytics
- Flyer Template
- HTML Email Template
- Flyer Template
- Flyer Template
- Postcard Template
- Postcard Template
- Postcard Template
- Postcard Template
- HTML Internal Communications Banner
- HTML Email Template
- Postcard Template
- Postcard Template
- HTML Internal Communications
- HTML Internal Communications
- Postcard Template
- Buckslip Template
- Buckslip Template
- Business Analytics Animated Bumper
- Business Analytics Icon
- Business Analytics Icon
- Business Analytics Icon
- Business Analytics Icon
- Business Analytics Icon Graphic
- Business Analytics Icon Graphic
- Business Analytics Multimedia Style Guide
- Business Analytics Overview Style Guide
- Business Analytics Collateral Style Guide
- Business Analytics Demand Generation Style Guide
IBM Interim Brand Post Acquisition
- Flyer Template
- FlyerTemplate
- Postcard Template
- Tradeshow Booth Setup
- Tradeshow Banner
- Buckslip Template
- Buckslip Template
- Buckslip Template
- Buckslip Template
- Demand Generation Mailer
- Flyer Template
- Postcard Template
- Postcard
SPSS Corporate Rebrand #2
- Brochure Template
- Case Study Template
- Data Sheet Template
- Executive Brief Template
- Specification Sheet Template
- Technical Brief Template
- Packaging
- Data Collection Icon
- SPSS Icon
- Modeler Icon
- SPSS Text Analytics Icon
- DecisionTime Icon
- ShowCase Icon
- Training Icon
- VizDesigner Icon
Creative Direction – Multimedia (links available upon request)
- Cognos Mobile video
- Videos
- AnalyticsZone video
- Insider Threat Detection video
- Quota Management
- Asset Productivity video
- Analytical Decision Making video
- Social Media Analytics video
Creative and Information Architecture Direction – Mobile app
Art Direction and Design – Social Media Graphics
Art Direction and Design – Pat PureSystems Social Media Series
Creative Direction – Illustration
- Illustrations
Design
- Collateral
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