Laurence Smink

Creative, Brand and Marketing Strategy

Laurence Smink

I specialize in helping brands transition through big pivot points – growing into new markets, bringing new ideas to life, aligning to new customers, or completely reinventing your model. I’ve focused on industries with complex regulatory environments, like insurance, financial services, healthcare and pharmaceuticals. Those are the verticals that benefit most from creative approaches to brand, marketing and communications, and I help them get noticed, stand out, and build loyal followings. I’m a creative problem-solver, a curious big-picture thinker, an inspired communicator, a collaborator, and a hands-on maker who gets results.

Laurence Smink

Creative, Brand and Marketing Strategy

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