SHAWN

Leading the charge on luxury lifestyle brands and in the automotive and luxury spirits category. Combining strategic thinking and creative storytelling, to deliver brand stories and experiences that connects with consumers throughout Asia Pacific.

Outside of work, you’ll find him at a ramen stall, in the graphic novel section of a bookstore or at a music festival.
General info
Creative
Shanghai
Effectively combine strategic insights and creative storytelling, to deliver brand experiences that connects with consumers throughout Asia Pacific.
Experience
Singapore
Nov 2012 - Jun 2019
Creative Director
Iris Worldwide
Leading the creatives on luxury clients such as Marina Bay Sands and Johnnie Walker with Diageo. As well as leading effective campaigns with Samsung, Lego & Philips.
Singapore
Feb 2012 - Nov 2012
Associate Creative Director
Bannistar Inc
Focus on branding and communications for FMCG giant P&G as well various other industries.

Responsibilities includes creative, art and design direction, copywriting and strategic thinking.
Singapore
Sep 2011 - Dec 2011
Senior Designer
To lead and manage a team of designers. Focusing on branding, identity and place making ideas for urban planning, retail developments and architecture.

Responsibilities includes creative and design direction, copywriting and team management.
Singapore
Mar 2011 - Sep 2011
Senior Creative
In the mix of an exciting environment of a fresh boutique start up, providing art direction and design services, and through the line creative thinking.

Responsibilities includes handling of digital projects and their requirements.

Clients:

Le Article, Porterhouse, Microsoft
Singapore
Jul 2010 - Dec 2010
Senior Art Director
Bates 141
Through the line creative thinking and art direction for advertising campaigns.

Clients:

Dell, NVPC, Discovery+Canon
Singapore
Aug 2007 - Jun 2010
Art Director
10AM Communications
TV commercials, print and web art direction and creative thinking for both the Chinese market and the Singapore market.

Clients:

Malaysia Dairy Industries, ION Orchard, WingTai, Cerebos, OCBC, HBO, Capitaland
Singapore
Jun 2007 - Aug 2007
Art Director
Crush Advertising
Freelance services of art direction and design, working on new business acquirements.

Clients:

Millenium & Copthorne
Singapore
May 2007 - Jun 2007
Art Director
Publicis
Freelance services of art direction and design, working on projects for an international bank.

Clients:

CitiBank Gold
Singapore
Feb 2007 - Mar 2007
Art Director
Crush Advertising
Freelance services of art direction and design, working on new business acquirements.

Clients:

Tiger Balm
Singapore
Jun 2006 - Feb 2007
Art Director
M&C Saatchi
Art direction and design for advertising campaigns.

Clients:

DBS Vickers, Intercontinental Hotel, MediaCorp Radio, Peugeot, Ford, Land Rover, O2, eBay
Singapore
Feb 2005 - May 2006
Junior Art Director
TBWA
Art direction and design for advertising campaigns.

Clients:

Standard Chartered Bank, MobileOne, Adidas, ClearChannel, Palm, BMW Asia
Education
Melbourne
Nov 2003 - Dec 2004
Bachelor of Arts ( Creative Advertising )
RMIT
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