For over 18 years, I've been a creative leader that firmly believes creativity is the fuel to business success.

Originally from France, I studied literature and philosophy, but my love for storytelling steered me towards advertising, where I became a copywriter. Since then, I've thrived in diverse environments, working across continents at major advertising agencies. These experiences gave me a strong understanding of different cultures and local nuances.

I believe in fostering creative teams – like vibrant playgrounds where people from all backgrounds and with various talents come together to spark innovation. This approach has proven successful. As Creative Director at Ogilvy Tunis, I led a team that propelled the office to the top 3 most awarded agencies in MEA and top 10 in EMEA (Big Won 2012). Similarly, in Singapore, I led a multi-disciplinary team that produced award-winning work for global brands like Unilever, Mondelez, Philips, Nestle, Allianz, and Coca-Cola. This helped us win new business wins with giants like Changi Airport, Singtel, Toyota, Japan Airlines and more.

From Cannes Lions to One Show, Clio Awards to D&AD, New York Festivals, London International Awards, to Euro and Asia EFFIE, my work has consistently garnered top awards. Notably, I helped secure Singapore's first-ever Cannes Grand Prix in 2024 and Ogilvy Singapore be named Cannes Lions 2024 Good Agency of the Year.

Additionally, in 2022, I was honored as Southeast Asia's Creative Person of the Year, solidifying my dedication to pushing boundaries and achieving exceptional results.