Michael Wood

As a hands-on leader in the Creative department, this was where I grew and excelled in translating clients' marketing goals into creative strategies and integrated brand experiences that delivered big results. I led ideation sessions (a true passion of mine), shaped the strategic approach, and managed creative development. With every project, I worked closely and collaboratively with external agency teams, as well as freelancers and vendors, to ensure the strategic vision stayed the course. Ultimately, I helped build client relationships, and my contributions helped build Pierce’s reputation for bringing award winning creative to our clients.

Partial account list: Proctor & Gamble, Kraft Foods, Verizon, Discovery Communications, Diageo, Skyy, TD Bank, General Mills, Walmart, Sam’s Club, Nokia, and Starbucks

Turning on a dime for some of the biggest brands in the energy sector, I worked as part of the in-house Marketing Communications team to develop hyper-targeted marketing. My work included product launches, collateral development, integrated campaigns, logos, direct mail, trade shows, and pitch presentations.

Partial account list: ExxonMobil, Shell, Conoco Phillips, Lukoil, GE Capital, Getty

As a contractor, I consulted with various companies and agencies throughout Southern Maine, Massachusetts, and New York. My work enlightened me to the creative opportunities within both B2C and B2B marketing. The range of services I offered included creative consulting, copywriting, editing, advertising development, and design.

Partial account list: ThruPoint, Inc., Clear Channel, University Credit Union, Lewiston Auburn Economic Growth Council, Free Range Fish & Lobster, The Theater at Monmouth

Working remotely as a member of the Marketing team, my primary role was to develop the design of marketing and sales collateral and presentations. Additionally, I helped wrangle and create a cohesive brand guidelines system for the organization.