Michael Wood

Executive Creative Leader

Boston, MA

My goals are simple. Explore. Create. Lead. Change. Grow.

Insightful? Check. Inciter? Absolutely. I thrive on leading teams in dreaming up, developing and delivering "amazing" for some of the world’s most recognized brands. I am laser focused on finding unexpected, creative, strategic solutions to marketing challenges. Whether developing live activations, advertising, digital integrations, and everything in between, I will always push for the right idea, and deliver creative that gets results.

IBM Think 2019

IBM at CES 2020 (1)

  • The computer that grabbed 150,000 eyes and cameras. IBM Quantum at CES
    The computer that grabbed 150,000 eyes and cameras. IBM Quantum at CES
  • The computer that grabbed 150,000 eyes and cameras. IBM Quantum at CES
    The computer that grabbed 150,000 eyes and cameras. IBM Quantum at CES
  • One key main hall lobby space - almost as valuable as a spot on the floor
    One key main hall lobby space - almost as valuable as a spot on the floor
  • the push to learn more on the show floor
    the push to learn more on the show floor
  • Physicalizing the power and process of AI
    Physicalizing the power and process of AI

  • Data in action
    Data in action
  • AI being demonstrated in action
    AI being demonstrated in action
  • The exact look we wanted - spellbound!
    The exact look we wanted - spellbound!
  • Quantum follow ups in the booth
    Quantum follow ups in the booth
  • What does a celebrity chef have to do with technology? – everything when his food is fueled by Blockchain technologies
    What does a celebrity chef have to do with technology? – everything when his food is fueled by Blockchain technologies
  • Active and engaged audiences is the name of the game
    Active and engaged audiences is the name of the game

Macy's Path to Growth Meeting

  • Main stage inspiration
    Main stage inspiration
  • 1,000+ stars – one for every single attendee
    1,000+ stars – one for every single attendee
  • Firing up the crowd with content
    Firing up the crowd with content
  • Special touches for attendees also brought new initiatives to life
    Special touches for attendees also brought new initiatives to life
  • Unique learning sessions included a late night talk show format
    Unique learning sessions included a late night talk show format
  • Golden Star Awards night - this close to being in Hollywood!
    Golden Star Awards night - this close to being in Hollywood!
  • Getting the crowd up, up, up!
    Getting the crowd up, up, up!
  • Dancing with the Stars to wow the audience and show some "best of the best" in action
    Dancing with the Stars to wow the audience and show some "best of the best" in action
  • The Golden Star Awards After Party, complete with fireworks – it is Macy's after all
    The Golden Star Awards After Party, complete with fireworks – it is Macy's after all
  • A little sizzle added some pizazz to educational sessions
    A little sizzle added some pizazz to educational sessions
  • Putting technology in the spotlighht
    Putting technology in the spotlighht
  • Inviting deeper explora
    Inviting deeper explora

Dreamforce

  • main entry to Marketing Zone amazingness
    main entry to Marketing Zone amazingness
  • Oculus Rift to show the future
    Oculus Rift to show the future
  • Experts and Networking in harmony
    Experts and Networking in harmony
  • Five individual Customer/Technology spotlight zones
    Five individual Customer/Technology spotlight zones
  • The communal (and collapsible) theater to draw people in
    The communal (and collapsible) theater to draw people in
  • Who knew refrigerators could be so high tech? Transparent touchscreen
    Who knew refrigerators could be so high tech? Transparent touchscreen
  • The theater alive with knowledge sharing
    The theater alive with knowledge sharing
  • Social Media to the extreme
    Social Media to the extreme
  • Hands on learning and sharing
    Hands on learning and sharing
  • Rallying the crowd for the big keynote
    Rallying the crowd for the big keynote
  • One pop up store (planned, propped and popped in two weeks)
    One pop up store (planned, propped and popped in two weeks)
  • Getting the intel that makes Tom's tick
    Getting the intel that makes Tom's tick
  • From the get go, Foundation Zone never saw an empty house
    From the get go, Foundation Zone never saw an empty house
  • Sold out Partner showcase
    Sold out Partner showcase
  • Custom displays to cobrand the space
    Custom displays to cobrand the space
  • Amazing the attendees
    Amazing the attendees
  • The theater in a moment of pause
    The theater in a moment of pause
  • Digital t-shirt activation inspired creativity and connection
    Digital t-shirt activation inspired creativity and connection
  • The room alive
    The room alive

Samsung Hope for Children Gala

  • A dramatic entry
    A dramatic entry
  • "Blue" carpet arrivals
    "Blue" carpet arrivals
  • The room
    The room
  • Controlling the vibe
    Controlling the vibe
  • Connecting talent to the cause
    Connecting talent to the cause
  • Star studded stage
    Star studded stage
  • An amazing, emotional moment
    An amazing, emotional moment
  • Traditions amplified
    Traditions amplified
  • A closing act to bring the house down
    A closing act to bring the house down

Cisco GSX

  • Owning the space
    Owning the space
  • Enough said
    Enough said
  • Physical and digital interactions
    Physical and digital interactions
  • Owning the space
    Owning the space
  • Brand love
    Brand love
  • The Hub in action
    The Hub in action
  • Let the games begin
    Let the games begin
  • Orchestration by design
    Orchestration by design
  • Physical and digital to engage and extend
    Physical and digital to engage and extend
  • Creating the space for content
    Creating the space for content

Mead Westvaco Drinktec

  • Overview of the arresting set design
    Overview of the arresting set design
  • One to few demonstrations and white boarding
    One to few demonstrations and white boarding
  • Review of the live action machine - sold on site!
    Review of the live action machine - sold on site!
  • The "hero pack" machine in action
    The "hero pack" machine in action
  • One to one consultative selling
    One to one consultative selling
  • One to one consultative selling
    One to one consultative selling
  • Live design demonstration
    Live design demonstration
  • Live design demonstration
    Live design demonstration
  • Casual business conversations at the cafe
    Casual business conversations at the cafe

Under Armour

  • 360 projection at the House of Innovation
    360 projection at the House of Innovation
  • Live workout classes
    Live workout classes
  • Retail sales
    Retail sales
  • The Under Armour Drumline team - on site and on the streets
    The Under Armour Drumline team - on site and on the streets
  • Non stop action
    Non stop action
  • Sports celebrity appearances
    Sports celebrity appearances
  • Media remote broadcasts
    Media remote broadcasts
  • Interactive product displays
    Interactive product displays

Speck

  • The swag everyone wanted
    The swag everyone wanted
  • Never rule out lowFi engagements
    Never rule out lowFi engagements
  • "Show us your Speck" sparked creativity across San Francisco and the country
    "Show us your Speck" sparked creativity across San Francisco and the country
  • Drawing crowds with authenticity
    Drawing crowds with authenticity
  • Pure consumer generated content
    Pure consumer generated content
  • It's all about smiles with Speck
    It's all about smiles with Speck

Chobani

Samsung Hope for Children Gala 2013

The Human Rights Campaign

  • loud and proud
    loud and proud
  • Now that's eye-catching
    Now that's eye-catching
  • connecting the live event to the social-sphere
    connecting the live event to the social-sphere
  • Delivering the information that matters
    Delivering the information that matters
  • On the road
    On the road

Gillette Fusion ProGlide

  • As a key player in the P&G Brand Agency Lead model, I helped develop an authentic approach to utilizing peer-to-peer communicati
    As a key player in the P&G Brand Agency Lead model, I helped develop an authentic approach to utilizing peer-to-peer communicati
  • The Fusion ProGlide Studio facilitated live trials, demos, and unfiltered feedback
    The Fusion ProGlide Studio facilitated live trials, demos, and unfiltered feedback

Ubisoft - Shaun White Skates

  • Visual wizardry brings a new video game to life in an old school way
    Visual wizardry brings a new video game to life in an old school way
  • Mesmerizing images wowed the E3 crowd
    Mesmerizing images wowed the E3 crowd
  • Stunt signage piqued interest
    Stunt signage piqued interest
  • Letting fans engage and spread the word via their own social channels
    Letting fans engage and spread the word via their own social channels
  • Letting fans engage and spread the word via their own social channels
    Letting fans engage and spread the word via their own social channels

TD Bank Free Agents

  • Introducing a great new benefit to everyday life
    Introducing a great new benefit to everyday life
  • showing the relevance to every consumer
    showing the relevance to every consumer
  • Going guerilla to get the word out
    Going guerilla to get the word out
  • Street teams to spread the word and the love
    Street teams to spread the word and the love

Skyy

  • An iconic brand gets a fresh jolt of energy
    An iconic brand gets a fresh jolt of energy
  • Bringing the refreshing new product to the masses
    Bringing the refreshing new product to the masses
  • Setting up shop to let fans get a first taste
    Setting up shop to let fans get a first taste
  • Messaging in store with high end collateral
    Messaging in store with high end collateral
  • Putting Skyy style on premise
    Putting Skyy style on premise

Scotts

  • Imagining the wonder of the world below the surface to life
    Imagining the wonder of the world below the surface to life
  • Interactive terarriums put on an electrified educational show
    Interactive terarriums put on an electrified educational show
  • Details made the difference
    Details made the difference
  • Education ruled the day
    Education ruled the day
  • Gearing the experience to young and old to get everyone involved
    Gearing the experience to young and old to get everyone involved
  • Product sales were amped at every stop
    Product sales were amped at every stop
  • Giving consumers the information they needed to make smart choices
    Giving consumers the information they needed to make smart choices

Lunchables

  • Celebrating the potential in America's youth
    Celebrating the potential in America's youth
  • Engaging kids to reach moms
    Engaging kids to reach moms
  • Turning an American icon into a cool machine
    Turning an American icon into a cool machine
  • Using digital tools to further the relationship
    Using digital tools to further the relationship
  • Giving a taste to drive appeal
    Giving a taste to drive appeal

Honey Bunches of Oats

  • Bringing joy to the masses through a wholly integrated campaign
    Bringing joy to the masses through a wholly integrated campaign
  • An advertising campaign comes to life
    An advertising campaign comes to life
  • Unique interactions drive awareness and get the buzz going
    Unique interactions drive awareness and get the buzz going
  • A true Joy Ride
    A true Joy Ride
  • Making the connection with shoppers
    Making the connection with shoppers

Boy Scouts of America - Adventure Base 100

  • Celebrating 100 years of Scouting coast to coast
    Celebrating 100 years of Scouting coast to coast
  • View from the top
    View from the top
  • Engaging minds
    Engaging minds
  • Classic elements get an update
    Classic elements get an update
  • The Go Dome - 360° of cinematic thrills
    The Go Dome - 360° of cinematic thrills
  • Getting kids active
    Getting kids active

Capri Sun

  • A definite crowd pleaser
    A definite crowd pleaser
  • Putting the full set into full swing
    Putting the full set into full swing
  • Boards, blades, and bikes reinforce the brand's active image
    Boards, blades, and bikes reinforce the brand's active image
  • Giving the kids a leg up
    Giving the kids a leg up
  • Pure adrenaline sets the crowd on fire
    Pure adrenaline sets the crowd on fire

Sharpie

  • Creating a clever campaign with big appeal on a minimal budget
    Creating a clever campaign with big appeal on a minimal budget
  • Giving students the tools of self expression
    Giving students the tools of self expression
  • Providing the path to reconnect and incent
    Providing the path to reconnect and incent
  • Enabling fans to lend a hand
    Enabling fans to lend a hand
  • The Right to Highlight!
    The Right to Highlight!
  • The Right to Highlight!
    The Right to Highlight!
  • Successful participation leads to amazing results
    Successful participation leads to amazing results

River Monsters promotion

  • just when you thought it was safe to go driving
    just when you thought it was safe to go driving
  • Integrated video promos make thes efish more than just a bunch of pretty faces
    Integrated video promos make thes efish more than just a bunch of pretty faces
  • Instant spectacle everywhere they swam
    Instant spectacle everywhere they swam
  • River Monsters season 2 launched and never looked back
    River Monsters season 2 launched and never looked back