Some of this work has won Lions, Pencils and Clios. Some of it has not. But all of it is here to give you a taste of what I do, and what I like. Over the years I've worked at TBWA, TAXI, CP+B. I am now co-founder of Berners Bowie Lee, an agency that works with companies who want to shape the future.

Highlights & Recent Work

Here are some of my career highlights and some of the newer work I have done on small budgets at Berners Bowie Lee

Showing Entire Set

  • Buy Toronto Time Case Film. How a Tombstone saved 400 businesses from closure.
  • Viagra. Campaign. 2007. International language of Viagra. Canadian drug laws prevented us from explaining what Viagra did. By inventing a new language, using inflection and a smattering of the word Viagra, we got round the censors. Role. Writer. Awards. Cannes Lions, One Show Pencil. Clios, ADCC. LIA
  • McDonalds. Chris P. When launching McChicken Crispy, McDonalds didn't let any old Tom, Dick or Harriet get their hands on it first. They targeted 0.1% of the population - anyone whose initials were Chris P.
  • Pre-roll Petitions. Case Study. 2016. We created a new platform that allowed people to take videos highlighting a social injustice and link think them to a petition aimed at stopping it. Role: Creative Director: Awards. Cannes, NYF, ADCC, Applied Arts. Marketing.
  • Chive Cameo Hack. How we got Lindsay Lohan, Don Johnston and Lance Bass to star in our 10K campaign
  • Viagra. Intermission Campaign. 2009. Once again we got around the censors with by prompting the viewer to full in the blanks. Role. Writer. Awards. One Show, Cannes, ADCC, Marketing, BTAA. Bessies. LIA
  • IKEA. Outdoor campaign for IKEA market. Role: Writer. Awards : Comm Arts, Marketing, ADCC, Applied Arts, LIA.
  • vitaminwater (USA) Case Study. 2013. Make Boring Brilliant. We took boring things and made them brilliant, just like vitaminwater took water and made it exciting. Role. Creative Director (I left before production). Awards. Cannes.
  • Tourism Toronto. Case Study. 2012. We had a tiny budget and a brief to convince Americans in the traditionally liberal border states that Toronto was a place they would enjoy visiting. So we used the Pride Parade as our media, knowing it would be covered everywhere. Role. Creative Director. Awards. None ( I thought it was odd to enter someone's wedding for awards.)
  • Tourism Toronto.Case Study. 2012. A real-time social travel guide for Toronto. We created this platform for Tourism Toronto using social media check-ins (it was 2012!) to show US visitors that Toronto was anything but sleepy. Role: Creative Director. Awards One Show Pencil, ADCC, Marketing.
  • IKEA Campaign 2010. We thought of that. We wanted to show how IKEA's smart design helped home harmony by thinking about the way we actually live. Role: Creative Director/ Writer. Awards Cannes, ADCC, Marketing. Bessies.
  • Old Blood Gin. Case Study. 2018. How do you sell a new gin in a category where history is all important? Make it up and use the internet to keep everyone guessing. Role. Creative Director.
  • How a hotline helped a hospital do the impossible; recruit nurses
  • Wilder Harrier Pet Pantry. A Canada-wide initiative so dogs don't go hungry
  • Axe Showerpooling. Earth Day campaign for Axe. Role: Creative Director/writer. Awards: Cannes, Marketing, ADCC, Applied Arts.

Archived Work

Old, but still pretty good

Showing Entire Set

  • Case Study. The Cheating Wall. An interactive installation connecting Montreal and Toronto. Role: Creative Director/writer. Awards: Marketing, ADCC, Applied Arts. Tomorrow Awards.
  • IKEA TV commercial.Role: Creative Director/writer. Awards: Cannes, Marketing, ADCC.
  • IKEA. Outdoor campaign for IKEA market. Role: Writer. Awards : Comm Arts, Marketing, ADCC, Applied Arts, LIA.
  • IKEA.Outdoor campaign for IKEA market. Role: Writer. Awards : Comm Arts, Marketing, ADCC, Applied Arts, LIA.
  • Case Study. Video game where kids earned game credits by exercising in the real world. Role: Creative Director.
  • Case Study. The World's Most Entertaining Coupon. Role: Creative Director. Awards: Marketing, ADCC.
  • Viagra TV commercial. Role: Writer. Awards : One Show, Cannes, Clios, ADCC, Applied Arts, LIA.
  • Axe Shakespearean Sexts. Content for the AXE Channel. Role: Creative Director. Awards : ADCC.
  • Viagra TV commercial. Role: Writer. Awards : One Show, Cannes, Clios, ADCC, Applied Arts, LIA.
  • IKEA TV commercial. Role: Creative Director/writer. Awards: Cannes, Marketing, ADCC.
  • IKEA TV commercial. Role: Creative Director/writer. Awards: Cannes, Marketing, ADCC.
  • Case Study. Pogo. Ketchup vs Mustard? Branded Entertainment. Role. Creative Director.
  • Case Study. CFRB. Integrated campaign.Role: Creative Director. Awards : One Show, Marketing,ADCC, Applied Arts.
  • Case Study. Tourism Toronto. Integrated Holiday campaign. Role: Creative Director. Awards : Marketing, ADCC.
  • Viagra TV commercial. Role: Writer. Awards : One Show, Cannes, Marketing, ADCC, Applied Arts, Bessies, LIA.
  • Equal Opportunities Commission. UK.TV commercial. Role: Writer. Awards : Cannes, Roses Grand Prix, Epica, Eurobest.
  • IKEA.Outdoor campaign for IKEA market. Role: Writer. Awards : Comm Arts, Marketing, ADCC, Applied Arts, LIA.
  • Goodwill. Print.Role: Writer.
  • Goodwill. Print.Role: Writer.
  • Goodwill.Print.Role: Writer.
  • PR for Microsoft Do Or Die. Experiential Campaign. Could 3 students survive in a foreign city by only using their PC. Role: Creative Director
  • Case Study. The Breathe Right Pod Hotel. Role: Creative Director.
  • Inglorious Leader. TV ad for BIC. Role: Creative Director.
  • Yokohama Tires. Case study . 2017/2018. Tire Tailors was a program where products were redesigned with Yokohama tires to enhance performance. Role Creative Director. Awards so far: CMA.
  • Samsung. Case Study 2018: To showcase the ecosystem of Samsung products, we created this social series using the S8, Samsung Gear VR, Samsung 360 camera. It ran in 360 in social and in Samsung VR on the phone itself. Role. Creative Director.
  • Orville Redenbacher. Case Study 2015. We created the Orville Projector that turned a Smart Phones into a movie projector. Role. Creative Director. Awards. ADCC.
  • Case Study. The Orville Experiment. Role: Creative Director.
  • Print ad for Fort York, asking for donations. Role: Creative Director.
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