General info
Creative Director, Copy
New York
New York
A devout love and deep respect for the written word led me from a 10-year career as a copywriter to my current role as creative director. I have a natural affinity for natural language — which means I speak in plain English and people trust me. I concept, I pitch, I sell it in, and on launch day I make clients cry with happiness. (OK fine, so that only happened once.) I love watching abstract ideas become tangible moments.
Experience
Creative Director, Copy
Verizon
Lead a team of 10+ copywriters to develop digital and in-store marketing, including retail, online advertising, social and dotcom content. Campaigns include device launches, holiday promotions and brand initiatives such as 5G and corporate social responsibility.
Associate Creative Director, Copy
Freelance
Freelance creative direction, creative strategy and copywriting for agencies such as Publicis, N/A Collective, Factory360 and MatchMG. Projects include new-business pitchwork for experiential clients in the spirits, CPG and hospitality categories.
Associate Creative Director
MKTG INC
Directed experiential and event-marketing creative projects from ideation through production. Sole creative on multiple Diageo brands and lead copywriter for all internal agency projects.
Clients included JW Marriott, FedEx, Nike, Beats by Dre, Smirnoff, MSNBC, Johnnie Walker, Tanqueray, Don Julio, Jose Cuervo and Google.
Clients included JW Marriott, FedEx, Nike, Beats by Dre, Smirnoff, MSNBC, Johnnie Walker, Tanqueray, Don Julio, Jose Cuervo and Google.
Managing Editor
Gilt Groupe
Led the editorial team in all consumer-facing communications including website, flash sales, feature ads, emails and blog posts. Story ideation, content publishing, copy trafficking across four retail channels.
Columnist
TVGuide.com
Writer and editor for digital arm of this entertainment magazine. Interviewed actors and showrunners and reported on entertainment-related news.
Nonprofit Development
Director of Content and Creative
Lead marketing and fundraising efforts for nonprofit organizations such as Women's Global Leadership Initiative and FamilyKind.org. Projects include social media strategy, blog and video content campaigns, and fundraising event planning.
Education
English Literature, Creative Writing
Tufts University, Medford, MA