Maureen Honore

User Experience Architect

Toronto, ON

Maureen Honoré is a multiple award-winning Lead User Experience Designer who specializes in cross-platform usability. She is skilled at bridging the gap between company vision and user empathy to create compelling, effective customer experiences.

Maureen has over 20 years of experience and has worked with Fortune 100 & 500 companies, ad agencies and software companies. Her work marries information architecture, usability testing, design direction and content strategy.

Additionally, she is an effective relationship-builder, able to become the usability champion in organizations and the voice of the user with clients. She is an inspiring mentor to junior UX professionals and a staunch advocate of collaboration with all disciplines, shepherding a powerful flow between groups resulting in seamless delivery where the narrative is strong and interactions are stronger.

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Selected work

Federated Cooperatives Limited

A fully responsive, public view of the FCL cooperatives.
Slated for release Q4 of 2017, the FCL Intranet. This presented numerous challenges to ordinary intranets because FCL contains 5 distinct business verticals as well as all the home office internal groups.
This intranet not only has to cater to various verticals, but also various viewports, as a large user population would almost exclusively be accessing the intranet via their smartphones.
The intranet will also serve as a repository of information for and across the different verticals. Accompanying this is a complex (and very cool) set of governance rules to ensure personalization so that each employee of each vertical sees what they need to see and don't get bombarded with unnecessary information.

Suncor: Petro-Canada

A B2B, fully responsive site with a full catalog of products. Creating a different structure to support a different selling model.
Petro-Canada Lubricants site required extensive annotations, as production was accomplished by a 3rd party.

Gildan Goldtoe and Powersox Brands

Goldtoe and Powersox: Bringing a couple respected brands forward into responsive ecommerce.
Goldtoe and Powersox responsive, ecommerce sites

Hilton

Hilton end-to-end experience map, a multi-platform proposed experience
Hilton Honors Site Map
Wireframe from HHonors system
Wireframe from HHonors system

Ford - award-winning and mentioned by Google

Lead XA on the award-winning Ford Mustang Customizer project
Lead XA on the Ford Social website - mentioned by Google as the best company-to-consumer conversation site yet.

General Motors

Strawman Homepage of Chevy Futbol
Description of component for use in Chevy Futbol

U.S. Army

Wireframe for desktop/tablet parallax experience for Army exercise site showing large
Wireframe for mobile experience for Army exercise site (a full-fledged app is forthcoming, that's why not responsive)
Content Matrix for Army exercise experience.