General info
WRITER/CD/ECD
"Tinus... thank you for all you've done for BBH. You made us feel proud. Don't forget us and make sure our paths cross again soon."
- Sir John Hegarty
- Sir John Hegarty
Experience
Founder
How does a pop-up agency work?
It starts with the smallest team possible.
It grows to the smallest team necessary, based on talent, not location.
Each team is built to budget, project needs, and most importantly, proven chemistry.
You pay for magicians, you get magic.
It starts with the smallest team possible.
It grows to the smallest team necessary, based on talent, not location.
Each team is built to budget, project needs, and most importantly, proven chemistry.
You pay for magicians, you get magic.
Executive Creative Director
Global creative lead for Panadol, and regional creative lead on hotels.com and Dulux.
CCO
Tasked with building the creative department and marrying it seamlessly with the core media expertise of Empower,
Creative Director
Creative leadership on IKEA, Google, Chupa Chups, UOB Bank, FWD Insurance and Vaseline
Associate Creative Director (Interactive)
Leading and creating integrated and interactive campaigns for GE, AT&T and Conservation International.
Freelance Copywriter
Worked on Converse, Virgin and Dasani. Great little in between gig. Also, the writers for The Onion worked on the floor above us. They were cooler than us.
Freelance Head of copy
Ogilvy Redcard Singapore
Worked on The Economist and the BBC creating traditional and interactive work.
Senior Copywriter
BBH Singapore
My formative years. Worked on Levi's, Axe, Johnnie Walker and Mercedes Benz.
Copywriter
My first job. Worked on Nike, HSBC, 5FM Radio, Caesars Casino.
Education
Advertising Diploma with Specialization in Copywriting
Graduated with honors and was selected for internship at The Jupiter Drawing Room.
New section
Achievements
2019 Campaign Magazine Agency of the Year
- Agency Marketing
Singapore Gold Effie 2018
- UOB 'Enduring Values'
Singapore CCA 2016
- Best of Category (Film & TV) IKEA 'Get Cheras to Cheras'
- Gold (Film & TV) IKEA 'Get Cheras to Cheras'
- Silver (Cyber) IKEA 'Get Cheras to Cheras'
- Silver (Branded Content & Entertainment) IKEA 'Get Cheras to Cheras'
- Silver (Cyber) IKEA 'From Christmin to Christmax'
- Bronze (Design) IKEA 'Love is complicated'
- Silver (Film & TV) UOB Bank 'Grocer'
- Bronze (Film & TV) UOB Bank 'Brand'
- Bronze (Film & TV) UOB Bank 'Bicycle'
D&Ad 2015
- Integrated Wood Pencil IKEA bookbook
Webby Awards 2015
- People's choice best copywriting IKEA bookbook
Cannes 2015
- 2 x shortlist for IKEA Bookbook
One Show 2015
- Merit IKEA bookbook
Singapore Effies 2015
- Gold IKEA bookbook
Singapore CCA 2014 IKEA bookbook
- Best of show
- Integrated best of category
- Digital best of category
- Copywriting craft silver
- Poster silver
- Media bronze
New York Festivals Judge 2014
Portfolio Night 2014
Hall of Fame Singapore 2013
- Social media campaign of the year
Singapore CCA 2013
- Integrated Gold Google Open Spaces
- Best of category poster Google Open Spaces
- Digitally led integrated bronze Google Open Spaces
- Outdoor and Poster Silver Google Open Spaces
- Viral advertising Bronze Chupa Chups April Fool
- Viral video Silver Chupa Chups April Fool
Singapore CCA Silver (2012)
- Vaseline "Stunt double"
The Appies (2012)
- Google - The web is what you make of it
Webby Award Winner (2009)
- Conservation International
Black Sheep Award - Internal BBH award for innovation. (2008)
- Axe 'Silky Kumar'
One Show Finalist (2008)
- VW Touareg
Adfest Bronze (2008)
- VW Touareg
Effie (2008)
- Axe Japan Launch
Cannes Finalist (2007)
- VW Touareg
One Show Finalist (2007)
- The Economist
Effies Asia Pacific (2007)
- Axe 'Silky Kumar'
China 4A's 1 Gold, 2 Silver (2007)
- VW Touareg
Media Awards Judge (2004)
D&Ad Silver nomination + 2 Acceptances into the annual (2003)
- Levi's Women's 501
Gunn Report Best print ad in the world (2003)
- Levi's Women's 501
Art Directors Club 5 Merits and 1 Distinctive Merit (2003)
- Levi's Women's 501
Media Awards Best of show + 2 Gold + 5 Silver (2003)
- Levi's Women's 501
Adfest Gold + 2 Silver (2003)
- Levi's Women's 501
Singapore CCA 4 Silver + 8 Bronze (2002 + 2003)
- IAS Conference + Levi's Women's 501
Cannes Finalist (2001)
- Volvo
Loeries Student Gold (1999)
- Reebok
- Agency Marketing
Singapore Gold Effie 2018
- UOB 'Enduring Values'
Singapore CCA 2016
- Best of Category (Film & TV) IKEA 'Get Cheras to Cheras'
- Gold (Film & TV) IKEA 'Get Cheras to Cheras'
- Silver (Cyber) IKEA 'Get Cheras to Cheras'
- Silver (Branded Content & Entertainment) IKEA 'Get Cheras to Cheras'
- Silver (Cyber) IKEA 'From Christmin to Christmax'
- Bronze (Design) IKEA 'Love is complicated'
- Silver (Film & TV) UOB Bank 'Grocer'
- Bronze (Film & TV) UOB Bank 'Brand'
- Bronze (Film & TV) UOB Bank 'Bicycle'
D&Ad 2015
- Integrated Wood Pencil IKEA bookbook
Webby Awards 2015
- People's choice best copywriting IKEA bookbook
Cannes 2015
- 2 x shortlist for IKEA Bookbook
One Show 2015
- Merit IKEA bookbook
Singapore Effies 2015
- Gold IKEA bookbook
Singapore CCA 2014 IKEA bookbook
- Best of show
- Integrated best of category
- Digital best of category
- Copywriting craft silver
- Poster silver
- Media bronze
New York Festivals Judge 2014
Portfolio Night 2014
Hall of Fame Singapore 2013
- Social media campaign of the year
Singapore CCA 2013
- Integrated Gold Google Open Spaces
- Best of category poster Google Open Spaces
- Digitally led integrated bronze Google Open Spaces
- Outdoor and Poster Silver Google Open Spaces
- Viral advertising Bronze Chupa Chups April Fool
- Viral video Silver Chupa Chups April Fool
Singapore CCA Silver (2012)
- Vaseline "Stunt double"
The Appies (2012)
- Google - The web is what you make of it
Webby Award Winner (2009)
- Conservation International
Black Sheep Award - Internal BBH award for innovation. (2008)
- Axe 'Silky Kumar'
One Show Finalist (2008)
- VW Touareg
Adfest Bronze (2008)
- VW Touareg
Effie (2008)
- Axe Japan Launch
Cannes Finalist (2007)
- VW Touareg
One Show Finalist (2007)
- The Economist
Effies Asia Pacific (2007)
- Axe 'Silky Kumar'
China 4A's 1 Gold, 2 Silver (2007)
- VW Touareg
Media Awards Judge (2004)
D&Ad Silver nomination + 2 Acceptances into the annual (2003)
- Levi's Women's 501
Gunn Report Best print ad in the world (2003)
- Levi's Women's 501
Art Directors Club 5 Merits and 1 Distinctive Merit (2003)
- Levi's Women's 501
Media Awards Best of show + 2 Gold + 5 Silver (2003)
- Levi's Women's 501
Adfest Gold + 2 Silver (2003)
- Levi's Women's 501
Singapore CCA 4 Silver + 8 Bronze (2002 + 2003)
- IAS Conference + Levi's Women's 501
Cannes Finalist (2001)
- Volvo
Loeries Student Gold (1999)
- Reebok