Storytelling shapes my brand identity. Through this lens, I narrate your brand with content that resonates and converts. I firmly believe a consumer journey never stops and the story never ends regardless of the service you're selling. We're all in this together with the same goal: to achieve lasting, insights-driven results.

Stamford Health

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  • StamfordHealth.org homepage redesign.
  • Heartburn, Reflux & Esophageal Specialty Center landing page.
  • Primary Care service line page.
  • Mammography campaign landing page. Content created based on need identified in market. Mammogram screening requests exceeded our original goals exponentially.
  • Uterine fibroid campaign landing page. Content created based on need identified in market. Consultation requests exceeded original goals.
  • Blog with a specific call-to-action for parents looking to find pediatricians.
  • Popular blog on the importance of mammography screening with targeted call-to-action to increase bookings.
  • Email send for consumer-targeted, volume-driving colonoscopy campaign.
  • Email send for consumer-targeted, volume-driving mammography campaign. Sent to women who have been putting off their yearly mammogram.
  • Email send for consumer-targeted, volume-driving hernia surgery campaign. Sent to targeted list based on propensity modeling.

Starwood Hotels & Resorts Worldwide, Inc.

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  • Element Hotels: Green practices initiative for in-room collateral.
  • Aloft Hotels: Seasonal messaging for property Welcome Desk
  • Aloft Hotels: Seasonal drink menu for W XYZ bar in public space
  • Starwood Global Citizenship Initiative: Corporate outreach program
  • Starwood Global Citizenship Initiative: Corporate outreach program
  • Starwood Global Citizenship Initiative: Corporate outreach program

Mars Petcare

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  • Cesar Canine Cuisine: Lead Copywriter on website redesign. Created a stronger dog/human relationship. www.cesar.com
  • Cesar Canine Cuisine: Holiday instant-win promotion with very successful participation rates.
  • The Cesar Westie Kiss: Highly popular campaign in which consumer could send an animated kiss from banner to their friends.
  • Cesar and American Humane Association partnered for the first time to spread awareness about Therapy Dogs and help those in need
  • Cesar "Take on the World" campaign: A weather- and location-based experienced with personal recommendations for dog owners.
  • Temptations Treats: In-store mobile promotion allowing consumer to download a cat-themed ringtone.
  • Temptations Treats: First-ever photo contest involving Pro Animal Communicator, Sonya Fitzpatrick.
  • Temptations Treats: Successfully create an ongoing seasonal-themed approach on homepage. www.temptationstreats.com
  • Temptations Treats: Online media campaign with strong offer call-to-action.
  • Temptations Treats: online media landing page experience.
  • Strategic online media placement on cat-themed website.
  • Strategic online media placement on cat-themed website.
  • Crave Cat Treats: Brought back a popular brand from the 80s with a modernized approach. www.cravecattreats.com

Bongrain Cheeses

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  • Generated ideas and copy for magazine print ad buy.
  • Recipe copy for inside packaging sleeve.
  • Concepted for and impacted Alouette Cheese packaging for seasonal promotion cheese bin display.

Capital One

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  • The Great Mascot Escape: Game Interface
  • The Great Mascot Escape: Quiz Interface
  • The Great Mascot Escape
  • The Great Mascot Escape
  • The Great Mascot Escape: OLA
  • QUICKSILVER Holiday Bonus: Adcept

Grime Boss

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  • Grime Boss Wipes/NASCAR Partnership co-branded microsite. www.grimebossracing.com
  • Grime Boss: Creative for new business pitch; successfully won!
  • Grime Boss: Creative for new business pitch; successfully won!
  • Print banners for retailer trade show.

WWE

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  • WWE's program against bullying. Opportunity to take pledge on microsite.
  • WWE's Be a STAR anti-bullying microsite.

Dannon

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  • Instant Win program: Targeted health-conscious Dannon consumers through an instant-win program.
  • Digital Shopper Marketing challenge: Speak to the Harris Teeter community about Dannon's impact on Earth Day.
  • Digital Shopper Marketing challenge: Speak to the Harris Teeter community about Dannon's impact on Earth Day.
  • Digital Shopper Marketing challenge: Speak to the Harris Teeter community about Dannon's impact on Earth Day.

MiByk

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  • Challenge: Concept and create a sell brochure for MiByk, a one-of-its-kind custom e-bike.
  • Challenge: Concept and create a sell brochure for MiByk, a one-of-its-kind custom e-bike.
  • Challenge: Concept and create a sell brochure for MiByk, a one-of-its-kind custom e-bike.
  • Challenge: Concept and create a sell brochure for MiByk, a one-of-its-kind custom e-bike.

Coty Beauty

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  • Jennifer Lopez Beauty: Lead writer on Beauty File horoscopes. www.jenniferlopezbeauty.com
  • Jennifer Lopez Beauty: Lead writer on Beauty File horoscopes. www.jenniferlopezbeauty.com
  • Rimmel London: Appeal to a hip, trender, younger audience. www.rimmellondon.com

Unilever

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  • I Can't Believe It's Not Butter! http://www.icantbelieveitsnotbutter.com
  • Wish-Bone.com circa early 2007.

Intel Corporation

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  • Wal-Mart in-store kiosk: Engaged consumers with in-store quiz demo. Provided custom computer recommendations based on needs.
  • Point of Sale: Intel RSP Twitter Program: Connected retail representatives via Twitter to better assist customers.

Avon Walk for Breast Cancer

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  • Connected walkers, survivors, and advocators against Breast Cancer with powerful messaging. www.avonwalk.org
  • Connected walkers, survivors, and advocators against Breast Cancer in a single community. www.facebook.com/avonwalks

Foster's Group

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  • Rosemount Wines: Website redesign with upscale messaging. www.rosemountestates.com
  • Rosemount Estates: Mobile version of website

Kellogg Company

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  • Kellogg's/AARP Partnership: Educate retired generations about the importance of breakfast. www.kelloggs.com/aarp
  • Kellogg's/AARP Partnership: Educate retired generations about the importance of breakfast. www.kelloggs.com/aarp
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