A view to the value included with your stay.
Messaging: Creating a fresh, new digital style while staying on brand.
Created an engaging style showcasing Hawaiian experiences.
Less taxing ... raised NPS 50 pts yoy.
Copy placements like this tax banner in the customer's logged-in account.
"For you" cards & other touchpoints in the logged-in experience.
Wrote Disney MagicBand purchase flow covering 20+ use case variations.
It's a record: Wrote the Disney page with the most website hits in 1 day!
Affordable estate planning that gets it done.
Will - the value included in your package.
Introducing Living Trust.
Living Trust - the value included in your package.
Demystify estate planning for families.
Educational info positioning LegalZoom as a go-to resource.
Cleaning up how the packages are positioned and presented.
Scannable price cards and benefits with value-added Assist branding.
How the packages stack up.
A little upsell module while walking through a purchase.
It's that time of year.
Estate planning basics.
Services you need, but with predictable pricing and friendly faces.
Monthly newsletter: Improved metrics while delivering 2 wks. faster.
The awareness/consideration stage of the customer journey.
App-e-tizing benefits of mobile order = increased usage.
Testing mobile order copy.
Abandoners campaign that significantly improved conversion.
Bookkeeping & tax prep are the perfect pairing to upsell or bundle.
Promoting bookkeeping benefits.
Proudly democratizing law through inclusivity.
Introducing tax prep to the product mix.
Experience and expertise for a low, flat fee.
Plan today. Protect tomorrow.
Small business is good business.
Google Workspace marketing automation emails.
Product info—it's so easy!
Partnerships are a beautiful thing! Co-branded ad with Square.
So easy to sign up for NEXT insurance.
Prenups for business owners.
Simplifying the loan process.
Easier. Better. Faster.
Add value + reduce friction = improved conversion.
Wrote the MagicBand tagline.
Lander and emails for $6M social impact initiative with the NBA.
Valuable partner offers just for you, <YourName>!
Top-ranking SEO page.
Do you need a sign permit? Let me count the ways.
Excerpt from a top-performing SEO page that I wrote.
A banner to pull the customer into the purchase flow.
Benefit-focused copy tailored to consumer wants and needs.
NBA/LegalZoom social impact partnership supporting communities.
Shop, shop, shopDisney and in-store merchandise!
Omnichannel marketing: social posts for Star Wars Galaxy's Edge launch.
Instagram #obsessed
Collab with Nobel Laureate on heart health brochures, ads, and mailers.
New positioning and content, demystifying and simplifying the science.
Skincare ad.
Introductory page of magazine article.
Advantage: Influencer.
Logical flow: why this product, pricing, how it works, FAQs, and social proof.
Numbers pop!
Cleveland Golf.
Positively impactful.
Fashion curated by your personal style guru.
Web, emails, investor pitches, and social for Stylevate (founding interest).
Head of content for Stylevate, a fashion startup.
The Fashion Reality Check.
Calling all fashionistas!
Break it down into 4 easy steps.
4 easy steps to getting a sign permit: steps 2-4.
"What if I don't?" Customers want to know what happens if they skip it.
No product page is complete without FAQs.
Skin and body care advertising.
Launch ad for a new flavor, leading to soaring sales of this #1 product line.
Blog posts for Disney Aulani Resort.
Promoting the role of scientific innovation.
Keeping it conversational while weaving in ingredient safety info.
Clinical results.
Ads in beauty category—this one for Canada.
Setting the brand tone: Personal. Honest. Real. Girl Talk.
Ghostwriter for health and wellness articles by medical staff.
A special credit card offer optimized for Guests in the booking flow.
Gaining traction for the Disney Play app.
Timely and relevant: An easy and free way to get books in order for tax time.
Booo! Frightfully fun Halloween events to entice young and younger.
Good eyes! That is Beckham, third one from the left.
Getting the word out about events.
Key messages, pure and simple.
Disney Play app - testing different benefit statements.
Wrote the award-winning Disneyland Holiday website.
LA Galaxy sponsorship game day ad.
Coverage of sports sponsorships.
Wrote Herbalife ads and marketing comms plan to leverage Becks.
Promoted sponsored athletes for the launch of sports nutrition products.
Creating community—and creating new branding.
Community and connection.
Branding on the shipping box ... It's the little touches that elevate a brand.
Description for new Disneyland attraction.
Wrote the major offers for Walt Disney World Resort.
Socializing holiday fun at Disney's Hawaiian Resort.
Spotlighting the top 3 benefits.
Fun, engaging ad with a great offer.
HIgh honor: Web Marketing Assoc. award for best website!
A unified purchase funnel that communicates more value.
One of 60+ emails I wrote/edited for the 12-18-month trademark process.
Community outreach through grants: Bringing everyone together
Wrote the email style guide—and co-wrote the UX style guide with one other person. In charge of all channel-specific style guides.
Less taxing—raised NPS 50 pts yoy!