Improved conversion by unifying the flow and elevating the value prop.
Less taxing ... raised NPS 60 pts yoy.
Copy placements like this tax banner in the customer's logged-in account.
"For you" cards & other touchpoints in the logged-in experience.
Promoting bookkeeping benefits.
Reminder: It's that time of year and we can help.
App-e-tizing benefits of mobile order = increased usage.
Testing mobile order copy.
Tax campaign, adding $2M in rev and exceeding goal.
Google Workspace marketing automation emails.
Easier. Better. Faster.
A little upsell module while walking through a purchase.
Cleaning up how the packages are positioned and presented.
Scannable price cards and benefits with value-added Assist branding.
It's a record: Wrote the Disney page with the most website hits in 1 day!
Shop, shop, shopDisney and in-store merchandise!
Instagram #obsessed
Gaining traction for the Disney Play app.
Omnichannel marketing: social posts for Star Wars Galaxy's Edge launch.
A special credit card offer optimized for Guests in the booking flow.
Proudly democratizing law through inclusivity.
How the packages stack up.
Affordable estate planning that gets it done.
Wrote the MagicBand tagline.
Demystify estate planning for families.
Educational info positioning LegalZoom as a go-to resource.
Introducing Living Trust.
Estate planning basics.
Living Trust - the value included in your package.
Will - the value included in your package.
The services you need with predictable pricing and friendly faces.
Monthly newsletter: Improved metrics while delivering 2 wks. faster.
The awareness/consideration stage of the customer journey.
Abandoners campaign that significantly improved conversion.
Bookkeeping & tax prep are the perfect pairing to upsell or bundle.
Product info—it's so easy!
Introducing tax prep to the product mix.
Created an engaging style showcasing Hawaiian experiences.
Messaging: Creating a fresh, new digital style while staying on brand.
Experience and expertise for a low, flat fee.
Plan today. Protect tomorrow.
Partnerships are a beautiful thing! Co-branded ad with Square.
So easy to sign up for NEXT insurance.
Small business is good business.
Prenups for business owners.
Simplifying the loan process.
Add value + reduce friction = improved conversion.
Lander and emails for $6M social impact initiative with the NBA.
Valuable partner offers just for you, <YourName>!
Top-ranking SEO page.
Do you need a sign permit? Let me count the ways.
Excerpt from a top-performing SEO page I wrote.
A banner to pull the customer into the purchase flow.
Timely and relevant: An easy and free way to get books in order for tax time.
Logical flow: why this product, pricing, how it works, FAQs, and social proof.
A unified purchase funnel that communicates more value.
Benefit-focused copy tailored to consumer wants and needs.
NBA/LegalZoom social impact partnership supporting communities.
Collab with Nobel Laureate on heart health brochures, ads, and mailers.
New positioning and content, demystifying and simplifying the science.
Skincare ad.
Introductory page of magazine article.
Advantage: Influencer.
Numbers pop!
Cleveland Golf.
Positively impactful.
Fashion curated by your personal style guru.
Web, emails, investor pitches, and social for Stylevate (founding interest).
Head of content for Stylevate, a fashion startup.
The Fashion Reality Check.
Calling all fashionistas!
Break it down into 4 easy steps.
4 easy steps to getting a sign permit: steps 2-4.
"What if I don't?" Customers want to know what happens if they skip it.
No product page is complete without FAQs.
Skin and body care advertising.
Launch ad for a new flavor, leading to soaring sales of this #1 product line.
Booo! Frightfully fun Halloween events to entice young and younger.
Blog posts for Disney Aulani Resort.
Promoting the role of scientific innovation.
Keeping it conversational while weaving in ingredient safety info.
Clinical results.
Ads in beauty category—this one for Canada.
Setting the brand tone: Personal. Honest. Real. Girl Talk.
Ghostwriter for health and wellness articles by medical staff.
Good eyes! That is Beckham, third one from the left.
Getting the word out about events.
Key messages, pure and simple.
Disney Play app - testing different benefit statements.
Wrote the award-winning Disneyland Holiday website.
LA Galaxy sponsorship game day ad.
Coverage of sports sponsorships.
Wrote Herbalife ads and marketing comms plan to leverage Becks.
Promoted sponsored athletes for the launch of sports nutrition products.
Creating community—and creating new branding.
Community and connection.
Branding on the shipping box ... It's the little touches that elevate a brand.
Description for new Disneyland attraction.
Wrote the major offers for Walt Disney World Resort.
Socializing holiday fun at Disney's Hawaiian Resort.
Spotlighting the top 3 benefits.
Fun, engaging ad with a great offer.
HIgh honor: Web Marketing Assoc. award for best website!
One of 50+ emails I wrote/edited for the 12-18-month trademark process.
Exceeded goal, increasing revenue by $2M. Increased NPS score by 60 pts yoy.
Community outreach through grants: Bringing everyone together
Wrote the email style guide myself—and co-wrote the UX style guide with one other person. In charge of all of LegalZoom's channel-specific style guides.
An example of my ability to handle complexity and turn it into simplicity—29 pages of use cases and copy placements (download to view).
Wrote Disney MagicBand purchase flow covering 20+ use case variations. (This mockup is provided to support the MagicBands copy deck and includes some placeholder text.)