I believe in the power of prioritizing human connection. Because the best ideas, stories, and solutions come when we deeply understand the people we’re talking to. It leads to more impactful and meaningful interactions, whether you’re selling products, building brand affinity, or inspiring change. From advertising campaigns to marketing strategy to brand communication, it all starts with a beautifully executed, deeply relatable human truth. Having worked on both the agency and brand side, I pull the strengths of each - the fast-paced and uncompromising creative thinking from agencies and the business strategy, commitment, and loyalty to people from the brand side.