Kirstin Streiff

UX/VISUAL/PRODUCTION DESIGN

I am a creative professional with 20+ years of experience in the advertising and design industries and my expertise lies in visual and digital production design. In August of 2020 I completed an accelerated immersive 18-week course which has earned me a certificate in UX design. Combined with my past experience and skills I believe I can make a terrific impact contributing directly to the product by creating a seamless and empathetic user experience.

I love working on creative teams and value these opportunities to collaborate and learn from a wide variety of professionals, whether they be creative directors, project managers, CEO’s or interns. Those experiences have provided for me the framework to successfully manage time and resources while leading smaller teams or completing solo projects.

I currently live in South Minneapolis and in my spare time have been learning textile printmaking and jewelry design.

BRAND BOOK & STYLE GUIDE

BRICKMANIA DIGITAL & PRINT

I designed and refreshed the Brickmania brand including packaging, print, social media and digital marketing assets, as well as four issues of BRICKMANIA magazine and five books that have been published and sold online.

OOH Billboards promoting the BMW Hire film series, built with Adobe Photoshop and Illustrator.

BMW FILMS DIGITAL & PRINT

I was the production artist on the team of creatives that launched THE HIRE series of films online featuring BMW vehicles. I worked with the art directors and digital designers building print and digital assets for this award-winning campaign.

CADILLAC WEBSITE–DESKTOP VERSION

CADILLAC.COM–WEBSITE

As the digital production designer I helped the lead digital designers build all of the assets for pages of General Motors' Cadillac website. This project was a complete rebranding of the website (with an accelerated deadline) which enabled buyers to compare models, customize features, get a price estimate, and schedule a test drive for a new Cadillac vehicle.

CADILLAC.COM–MOBILE VERSION

CADILLAC.COM–MOBILE

As the digital production designer I helped the lead digital designers build all of the assets for pages of General Motors' Cadillac website. This project was a complete rebranding of the website (with an accelerated deadline) which enabled buyers to shop, compare models, and schedule a test drive for a new Cadillac vehicle.

SOUTHEAST TOYOTA DEALER LANDING PAGE

SE TOYOTA DEALER WEBSITES

I designed a series of templates for the Southeast Toyota dealerships to streamline the look and experience for the user.

SOUTHEAST TOYOTA MARKETING INTRA-WEBSITE

SE TOYOTA MARKETING INTERNAL WEBSITE

I designed the landing pages and template for the Southeast Toyota intra-website. It gave dealers and marketers access to information quickly and the ability to communicate within the organization efficiently.

Southeast Toyota University (SETU)–Dealer Training and Information website.

SE TOYOTA UNIVERSITY INTERNAL WEBSITE

I designed the landing pages and template for Southeast Toyota's dealer training website. It was created for new hires and current dealers to become educated and stay informed on product information and policies.

SUBARU VEHICLE LAUNCH CAMPAIGN–LANDING PAGES (desktop version)

SUBARU VEHICLE LAUNCH CAMPAIGN

I was the designer and art director for the XV Crossover Hybrid launch campaign. This project included creating print ads, signage, dealer and buyers guides, as well as landing pages and other digital marketing assets.

SUBARU'S DIGITAL SHOWROOM–"THEY LIVED" SAFETY CAMPAIGN

SUBARU DIGITAL SHOWROOM

I designed the digital interface of "They Lived", a safety campaign that appeared on touch screen displays at auto shows and dealerships. This interactive piece is designed with hotspots for the user to touch and learn about safety features of the Subaru Outback.

MURAL LOBBY INSTALLATION

CARMICHAEL LYNCH MURAL INSTALLATIONS

I designed two collage murals for the front reception lobby at Carmichael Lynch. The striped wallpaper is created from pieces of their "Roof-Stage-Pass" posters, used to promote musical performances that took place on the roof and in the lobby at Carmichael Lynch. The other collage is comprised from some of the best print ads from their award-winning, historic ad campaigns.