CREATIVE DIRECTOR + WRITER
I've spent over 15 years at agencies across Asia and Australia - working above the line, below the line and through the line (not to mention between the lines). Crafting copy is one of my core strengths, together with a channel-neutral approach to ideas. I'm an advertising and TV junkie, as well as a recovering chocoholic. I also like my coffee black and my whisky neat.
General info
CREATIVE DIRECTOR + WRITER
Big brand platform ideas and writing long, short, wide or narrow copy are my specialties. Whie digital goes with out saying, I'm as social a creative as I am a person (depands on who I'm talking to).
Experience
Sydney, Melbourne, Singapore, Dubai
Feb 2020 - Present
Senior Creative + Copywriter
Freelance
Creative hitman working nimbly and globally.
Singapore
Mar 2017 - Dec 2020
Associate Creative Director
Dentsu
I led the creative product for the country's freshest fast food chain (Subway), one of Singapore's Big 3 telcos (M1), the region's leading insurance provider (Prudential), amongst others. I was also a key contributor to over 13 new business wins.

New business wins: M1 (Consumer and B2B), Prudential, Subway, Sentosa Development Corporation, National Environment Agency (NEA), National Library Board (NLB). Marigold Peel Fresh, Ministry of Communication and Information (MCI), Republic of Singapore Navy, Dulux Paints, Civil Aviation Authority of Singapore (CAAS)

Other clients include: UNIQLO, Toyota, Canon, Omron, Musee, Kao, HPB, Hitachi (B2B), Toshiba
Singapore
May 2015 - Mar 2017
Creative Group Head
Dentsu
Singapore
Feb 2014 - May 2015
Senior Copywriter
Denstu
Singapore
Dec 2012 - Jan 2014
Senior Copywriter
Leo Burnett
Accounts worked on:

IKEA, Great Eastern Insurance, FrieslandCampina (Dutch Lady), Samsung.
Bangalore, India
Aug 2012 - Nov 2012
Creative Supervisor
JWT
Accounts worked on:

Van Heusen, United Breweries (Kingfisher Beer, Black Dog Scotch Whisky), Nike.
New Delhi, India
Feb 2012 - Aug 2012
Creative
Wieden + Kennedy
Accounts worked on:

Oberoi Hotels, Bhartiya Group.
Sydney, Australia
Nov 2010 - Present
Freelance Copywriter
LOUD, US Sydney, Arcade Creative, Moon Communications
Accounts worked on:

HTC, Vodafone, BankWest, SBS, Nike, Western Union, NEC, Cerebral Palsy Alliance.
Bangalore, India
Aug 2006 - Oct 2010
Senior Copywriter
Ogilvy
Accounts worked on:

•IBM: Supported the Ogilvy Singapore team on the IBM ASEAN account. Also worked on the IBM India business.

•Other Brands worked on include ITC Sheraton Hotels, Vodafone Mobile Services, Lenovo, Manipal University, Deepam Silks and Botox amongst others.
Chennai, India
Sep 2004 - Dec 2004
Intern
JWT
Accounts worked on:

Contributed to campaigns in development for Ford Motor Company, Reynolds Pens and Radisson Hotels.
Bangalore, India
Apr 2005 - Aug 2006
Junior Copywriter
FCB
Accounts worked on:

ITC Foods, Wipro Consumer Care, United Breweries.
Awards
My work has been awarded at various local and international shows: Cannes (Bronze Lion),  Grand Effie, Markies, GoaFest (AAI)
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