jackandpaul

Jack Aaker & Paul Jones are conceptual thinkers and storytellers. They are known for their deep dive into insights that produce big, scalable ideas and award-winning creative content across categories and media. They are widely experienced in consumer products, B2B, Technology, Finance, and Advocacy.   

In Pharma, Jack and Paul created the transformative “Personal Best” campaign that turned Eliquis into a blockbuster brand in 18 months, as well as the “Don’t Kid Yourself” campaign that grew Lipitor past LOE. The team also has experience in cancers, respiratory illnesses, vaccines, and mental illnesses.