Worked closely with the TCX leads to concepts and execute design projects that translate customer/user needs and business objectives into unique creative solutions. Collaborate across disciplines ( retail, service, digital) to create integrated design solutions with visual design as the emotional backbone for concept design and branded identity.

Bring a clear visual and brand aesthetic POV to a team of strategists, UX designers, and customer-focused professionals. Make a compelling case for how and why to execute a visual design language for the brand, translating it into compelling brand expressions for conceptual design across retail, digital, and service experiences.

Client: Anritsu USA, Credit Suisse
Developed /executed creative solutions of branding and UI for responsive web/ mobile sites. Collaborated
with CD, copywriters, content strategists, and interactive and front-end developers

Visual/Interface design for Nutella Social Media Account, Fashion Retail Mobile/Websites.
Responsible for the development and execution of creative concepts for user experiences and Web solutions. Collaborated with AD, CD, copywriters, content strategists, and interactive and front-end developers.

Client list: Chase Community Giving, Central Park Conservancy
Provided direction to freelancers and junior designers
Designed responsive sites for desktop, facebook, mobile, and tablet

Work seamlessly with the marketing, creative, project management and development teams to produce industry leading, user-friendly mobile shopping and other applications for macys.com. Design look and feel of digital communications for many different brands under Macy’s. Conceptualize and create the appeal of web-based, email, mobile and other digital communications. Produce weekly refreshes, category pages, home pages, landing pages, banners, promotions, sitelets and user interface elements.

Manage and work on online projects, including full e-commerce/social media websites, marketing campaigns, from initial proposal to final product. Art direction, including campaign concepting, media strategy, information architecture, interface and visual design. Proven ability to create award winning work within diverse multi-vendor and multi-agency creative and development environments.

Projects [ Harry Winston, Verdura, David Webb, L’Objet, Marina B, Vintage+Modern ]

Responsible for all design materials; print, keyart, identity, website design, microsites and rich media banners for high profile entertainment clients. Collaborated with flash action scripting and programming teams to ensure successful and timely completion of design on both print and interactive contents. Seasonsed in creating ads for most of the entertainment trade magazines.

Projects [ WB, WB Kids, G4TV, Attack of the Show, ABC, the CW, HBO ]

Assisted creative director, project architects and fabricators to develop retail, theme park and residential projects. Designed corporate logo identity, main marquee signage, signage programming and presentation materials. Worked with high-end clients to solve communication needs involving print, presentation, signage and main marquee signs. Responsible for design, typography, specifications and pre-press.

General Assembly's User Experience Design Immersive (UXDI) is a 10-week long full-time course that is designed to teach the fundamentals and principles of UX design. From problem identification to design solution implementation, all facets of the UX process were delved into with the utmost detail.

Design Thinking
User Research
Personas
User Flows
Wireframing
Storyboarding
Prototyping
Usability Testing
Information Architecture
Interaction Design