General info
Creative Director / Art Director / Design Director
Over the course of my 25 year career, I have produced local and global campaigns, across multiple media channels, for many of the world’s largest brands.
I have led large teams of creatives developing award winning work for clients across many industries (and had responsibility for managing and delivering a portfolio of work for large global accounts).
Some of the Australian brands include Suncorp Bank, Virgin Australia and PayPal. Global brands include McDonald’s, Unilever and Diageo (Johnny Walker, Smirnoff, Gordon’s Gin).
My work has been recognised and awarded by multiple award shows internationally, including winning a Grand Prix Award at the Cannes Lions.
I place a high value on creativity and I’m passionate about brands and ideas that make a positive impact on the world.
I am excited by working at the intersection of marketing and AI, and its ability to both inspire and streamline the creative process.
I have led large teams of creatives developing award winning work for clients across many industries (and had responsibility for managing and delivering a portfolio of work for large global accounts).
Some of the Australian brands include Suncorp Bank, Virgin Australia and PayPal. Global brands include McDonald’s, Unilever and Diageo (Johnny Walker, Smirnoff, Gordon’s Gin).
My work has been recognised and awarded by multiple award shows internationally, including winning a Grand Prix Award at the Cannes Lions.
I place a high value on creativity and I’m passionate about brands and ideas that make a positive impact on the world.
I am excited by working at the intersection of marketing and AI, and its ability to both inspire and streamline the creative process.
Advertising Experience
Creative Director
Contract / Freelance
Working as a Creative Director at multiple agencies across various brands and pitches. Including an 8-month contract at Ogilvy Melbourne working on the Mitsubishi Triton launch plus AAMI and GIO new brand campaigns. And 7-months at Clemenger BBDO working on the new Schweppes brand launch, overseeing the Dept. of Treasury and Housing and working on and winning several pitches.
Creative Director
It's Friday
Part of the start-up team helping found and grow the business. Responsible for work done on founding client, Dominos as well as new business win, Colonial First State.
Creative Director
Clemenger BBDO
Produced creative work on a range of brands including Masterfoods, Unilever and Frucor (Maximus). Worked on new business wins for TAB touch and Sydney Markets.
Creative Director
Leo Burnett
Responsible for all creative work done on Suncorp (Bank & Insurance), GIO Insurance, Apia Insurance, Diageo (Johnny Walker, Bundaberg Rum, Captain Morgan Rum, Smirnoff, Tanqueray etc), Red Rooster, Oporto. Previously: McDonald's.
Creative Director
ClemengerBBDO
Responsible for all creative work done on Virgin Australia, Hungry Jacks (Burger King), Smiths (PepsiCo), Frucor (V-energy drink) and Telstra.
Senior Art Director
Publicis Mojo
Produced media-neutral creative work across a range of clients including Nestle, Paypal, Toyota and James Boag's (Lion Nathan).
Senior Art Director
DDB Sydney
Produced creative work on a range of brands including McDonalds, Telstra and Wrigleys. Jointly responsible for all creative work done for George Weston Foods, Blood Services Australia, Australian Red Cross, E*Trade and Gatorade.
Creative Group Head
Ogilvy Johannesburg
Group Head on all creative work done for Cadbury and BP and produced creative work for: KFC, Coca-Cola, Exclusive Books, Multichoice (S.A.’s largest television network, including DStv, M-net and Supersport), Cell-C (large mobile communication provider), Amstel Lager, Castle Lager, Sprite, Fanta, GSK, Kimberly Clark, and Audi.
Designer
Volcano Advertising
Worked on the following brands: Sony, Sony Ericcson, Nu-Metro Cinema’s, Subaru, Nola, Coca-Cola, South African Breweries, Uni-lever, Nampak, South African Airlink, Air Mauritius, Makro (large retailer), and more.
Education
Diploma in Higher Education, Graphic Design.
Design Center (Validated by Nottingham Trent University, U.K.)
Qualifications achieved: Foundation Certificate, Design. Certificate in Higher Education, Graphic Design. Diploma in Higher Education, Graphic Design.
Matric
St. Stithians College
Art, English, Biology, Physics, Chemistry, Afrikaans.
Other: Awarded cultural colours for Photography & Majored in Photography (Final Year Art).
Other: Awarded cultural colours for Photography & Majored in Photography (Final Year Art).
Advertising Awards and Achievements
Advertising Awards and Achievements
1 x Cannes Grand Prix (Innovation)
1 x Cannes Silver (PR)
1 x Cannes Bronze Award (Film)
1 x Cannes Bronze Award (Outdoor Campaign)
1 x Cannes Bronze (Sponsorship and Partnership)
1 x Cannes Bronze
1 x Cannes Shortlist (Poster Campaign)
1 x Cannes Shortlist (Film)
1 x Cannes Shortlist (Film Campaign)
1 x Cannes Shortlist (Radio)
1 x Cannes Shortlist (Promo & Activation)
2 x Cannes Shortlist (Press)
1 x Cannes Shortlist (Poster)
4 x Cannes Shortlist
2 x Cannes Shortlist
1 x D&AD Silver Pencil
1 x D&AD Wooden Pencil (Outdoor campaign)
1 x D&AD Wooden Pencil
1 x D&AD In Book award (Film)
1 x D&AD In book award (Outdoor campaign)
1 x D&AD Shortlist
3 x London International Awards Bronze
1 x London International Awards Bronze (Film Craft)
1 x London International Awards Finalist (Film)
1 x London International Awards Finalist
1 x New York Festivals Bronze (Use of Media)
1 x New York Festivals Bronze (Point of Sale)
1 x New York Festivals Finalist (Poster Campaign)
1 x New York Festivals Finalist (Packaging Design)
1 x New York Festivals Finalist (Use of Media)
1 x New York Festivals Finalist (Art Direction)
1 x New York Festivals Finalist (Design - Art Direction)
1 x New York Festivals Finalist (Direct)
1 x New York Festivals Finalist (Outdoor)
1 x New York Festivals Finalist (Packaging and product design)
1 x New York Festival Finalist (Design, Public Spaces)
1 x One Show Gold Award
1 x One Show Bronze Award (Branded Content/Film)
1 x One Show Bronze Award
1 x One Show Merit Award
1 x One Show Merit Award
1 x One Show Merit Award
1 x One Show Merit Award
1 x Clio Bronze Award (Press)
1 x Clio Shortlist (Poster)
1 x Clio Awards Shortlist (PR)
1 x Clio Shortlist (Film)
1 x Adfest Lotus Finalist (Direct)
1 x Adfest Lotus Bronze (Film)
1x Adfest Bronze (Digital)
1 x ADMA awards Silver (Direct)
9 x A.W.A.R.D. Gold
1 x A.W.A.R.D. Gold (PRSponsorships and Partnerships)
4 x A.W.A.R.D. Silver
1 x A.W.A.R.D. Silver (Experiential Guerilla Marketing)
1 x A.W.A.R.D. Silver (PR Creative use of media)
1 x A.W.A.R.D. Silver (Media Use of Ambient Media)
1 x A.W.A.R.D. Silver (PR Use of Events and Stunts)
1 x A.W.A.R.D. Silver (Media Best Use of Events and Stunts)
1 x A.W.A.R.D. Bronze (PR Use of unpaid talent and Influencers)
1 x A.W.A.R.D. Bronze (PR led campaign integrated)
2 x A.W.A.R.D. Bronze (Film)
2 x A.W.A.R.D. Bronze (Film craft)
3 x A.W.A.R.D. Bronze
1 x A.W.A.R.D. Finalist (Digital)
1 x A.W.A.R.D. Finalist (Outdoor)
1 x A.W.A.R.D. shortlist (Experiential Events and Experiences)
2 x Spikes Asia Grand Prix
1 x Spikes Asia Grand Prix
1 x Spikes Asia Gold
2 x Spikes Asia Silver
1 x Spikes Asia Silver
1 x Spikes Asia Silver (Film)
1 x Spikes Asia Bronze (Design)
1 x Spikes Asia Bronze
2 x Spikes Asia Bronze Film
2 x Spikes Asia Shortlist (Design)
2 x Spikes Asia Bronze
2 x Spikes Asia Shortlist
1 x Spikes Asia Shortlist
6 x Creative Circle ‘Ad of the month’ 1st place (Various)
1 x Creative Circle ‘Ad of the Year’ 1st place (Film Campaign)
1 x Cannes Silver (PR)
1 x Cannes Bronze Award (Film)
1 x Cannes Bronze Award (Outdoor Campaign)
1 x Cannes Bronze (Sponsorship and Partnership)
1 x Cannes Bronze
1 x Cannes Shortlist (Poster Campaign)
1 x Cannes Shortlist (Film)
1 x Cannes Shortlist (Film Campaign)
1 x Cannes Shortlist (Radio)
1 x Cannes Shortlist (Promo & Activation)
2 x Cannes Shortlist (Press)
1 x Cannes Shortlist (Poster)
4 x Cannes Shortlist
2 x Cannes Shortlist
1 x D&AD Silver Pencil
1 x D&AD Wooden Pencil (Outdoor campaign)
1 x D&AD Wooden Pencil
1 x D&AD In Book award (Film)
1 x D&AD In book award (Outdoor campaign)
1 x D&AD Shortlist
3 x London International Awards Bronze
1 x London International Awards Bronze (Film Craft)
1 x London International Awards Finalist (Film)
1 x London International Awards Finalist
1 x New York Festivals Bronze (Use of Media)
1 x New York Festivals Bronze (Point of Sale)
1 x New York Festivals Finalist (Poster Campaign)
1 x New York Festivals Finalist (Packaging Design)
1 x New York Festivals Finalist (Use of Media)
1 x New York Festivals Finalist (Art Direction)
1 x New York Festivals Finalist (Design - Art Direction)
1 x New York Festivals Finalist (Direct)
1 x New York Festivals Finalist (Outdoor)
1 x New York Festivals Finalist (Packaging and product design)
1 x New York Festival Finalist (Design, Public Spaces)
1 x One Show Gold Award
1 x One Show Bronze Award (Branded Content/Film)
1 x One Show Bronze Award
1 x One Show Merit Award
1 x One Show Merit Award
1 x One Show Merit Award
1 x One Show Merit Award
1 x Clio Bronze Award (Press)
1 x Clio Shortlist (Poster)
1 x Clio Awards Shortlist (PR)
1 x Clio Shortlist (Film)
1 x Adfest Lotus Finalist (Direct)
1 x Adfest Lotus Bronze (Film)
1x Adfest Bronze (Digital)
1 x ADMA awards Silver (Direct)
9 x A.W.A.R.D. Gold
1 x A.W.A.R.D. Gold (PRSponsorships and Partnerships)
4 x A.W.A.R.D. Silver
1 x A.W.A.R.D. Silver (Experiential Guerilla Marketing)
1 x A.W.A.R.D. Silver (PR Creative use of media)
1 x A.W.A.R.D. Silver (Media Use of Ambient Media)
1 x A.W.A.R.D. Silver (PR Use of Events and Stunts)
1 x A.W.A.R.D. Silver (Media Best Use of Events and Stunts)
1 x A.W.A.R.D. Bronze (PR Use of unpaid talent and Influencers)
1 x A.W.A.R.D. Bronze (PR led campaign integrated)
2 x A.W.A.R.D. Bronze (Film)
2 x A.W.A.R.D. Bronze (Film craft)
3 x A.W.A.R.D. Bronze
1 x A.W.A.R.D. Finalist (Digital)
1 x A.W.A.R.D. Finalist (Outdoor)
1 x A.W.A.R.D. shortlist (Experiential Events and Experiences)
2 x Spikes Asia Grand Prix
1 x Spikes Asia Grand Prix
1 x Spikes Asia Gold
2 x Spikes Asia Silver
1 x Spikes Asia Silver
1 x Spikes Asia Silver (Film)
1 x Spikes Asia Bronze (Design)
1 x Spikes Asia Bronze
2 x Spikes Asia Bronze Film
2 x Spikes Asia Shortlist (Design)
2 x Spikes Asia Bronze
2 x Spikes Asia Shortlist
1 x Spikes Asia Shortlist
6 x Creative Circle ‘Ad of the month’ 1st place (Various)
1 x Creative Circle ‘Ad of the Year’ 1st place (Film Campaign)