Greg Leschisin

VP Marketing / Creative Director

General info
Download PDF
213.709.7676 mobile
VP Marketing / Creative Director
Los Angeles
Experience
Los Angeles
Jul 2023 - Present
Chief Creative Officer (CCO)
Hone & Woo
Management of client's in-house creative departments. Optimization and creation of marketing strategy, content, personnel and communication structure, with emphasis on maximizing ROI's (both financial and personnel).
California
Jul 2019 - Jun 2023
VP Marketing/Creative Director
All Good
Selection and management of marketing team within the CPG space. Leadership from ideation and strategy through implementation and execution of all integrated marketing tactics, package design, D2C sales strategy, social media, creative direction, as well as creation of and execution of brand and product messaging, brand and product positioning, brand sales growth strategies, and value marketing campaigns.
Los Angeles
2004 - 2019
Creative Director | Principal
Commune Advertising & Design
Marketing strategy creation, direction, and implementation of singular and integrated marketing campaigns. New product creation, product and packaging design, and full product launch oversight. Ongoing management of original and existing brands.

Clients: Pearl Izumi Athletics, Schwinn, Topeak, New York City Marathon, Thule, Hero Clip, Nautilus Fitness, Sierra Designs, Feedback Sports, Winter Park Ski Resort, Copper Mountain Resort, Colorado Ski USA, Alpine Backcountry Helicopters, All Good Sunscreens and Bodycare, Go Raw Organic Food, Dakota Organic Beef, Farmhouse Culture, Herb Pharm, Case Logic, Charter Communications, Wells Fargo
New York
2001 - 2003
Creative Director/Senior Art Director
McCann/Erickson Worldwide
Responsible for the brand strategy and creation of tactics for over $500 Million + in billings. Clients: Major League Baseball, Lowe's, Coca-Cola, Johnson & Johnson, Rolling Rock Beer.
New York
2001 - 2001
Creative Director (freelance)
Euro RSCG Worldwide
Responsible for the brand strategy and creation of tactics for clients. Clients: Volvo, MCI.
New York
2000 - 2000
Creative Director (freelance)
Grey Worldwide
Responsible for the brand strategy and creation of tactics for clients. Clients: W Hotels, Topps.
Education
Minneapolis
Bachelor of Science
University of Minnesota
Combined Majors:

Graphic Design, Mass Communications, and Perceptual Psychology

President: U of MN Advertising & Design Club, Internships at various advertising agencies and design firms
Recognition
My work has appeared in: Adweek, Brandweek, Cannes Lions, Clio Awards, U.S. Ad Review- Best of American Advertising, The One Show, Lurzer's Archive Magazine, Graphis, Print Design Annual, French Television- People's Choice at Cannes special, Addies, etc.
Love
Ultra-Endurance Sports, Architecture & Design, Organic Gardening, Dog Rescue.