General info
brand storyteller | copywriter | creative director
Scottsdale, AZ
Scottsdale, AZ
With roots in copywriting and storytelling, I am a strategic marketing professional with more than 20 years focused on communications, traditional and digital advertising, content creation, design, and branding. An experienced leader, I have inspired graphic design, web development and account management teams to create outstanding marketing for clients in a wide range of industries – all driven by a passion for storytelling, journalistic skills and a penchant for research. For the past 10-plus years, I have been part of agency and in-house marketing teams, in addition to serving as a freelance creative and brand consultant.
Experience
MARKETING, COMMUNICATIONS AND CREATIVE CONSULTANT
Clients include: Marriott International | StrategizeIT | Fox Restaurants | Bedrock Financial
• A strategic partner to a variety of B2B and B2C clients nationwide
• Specific projects and areas of expertise include: development of brand identity,
positioning, collateral development including copywriting, video production, and
content creation
• Provide support in strategic planning and market research
• Create integrated advertising/marketing campaigns that incorporate digital, print,
broadcast and social media
• Write SEO-friendly branded content for online articles, blogs, websites, e-mails,
landing pages, e-newsletters, press releases, social media and other advertising
• A strategic partner to a variety of B2B and B2C clients nationwide
• Specific projects and areas of expertise include: development of brand identity,
positioning, collateral development including copywriting, video production, and
content creation
• Provide support in strategic planning and market research
• Create integrated advertising/marketing campaigns that incorporate digital, print,
broadcast and social media
• Write SEO-friendly branded content for online articles, blogs, websites, e-mails,
landing pages, e-newsletters, press releases, social media and other advertising
SENIOR BRAND STRATEGIST
• Worked with an integrated team of brand managers, video production experts and graphic designers to bring client stories to life
• Tasks included conducting brand discovery sessions, writing brand stories and executing digital, print and social initiatives for integrated campaigns
• Tasks included conducting brand discovery sessions, writing brand stories and executing digital, print and social initiatives for integrated campaigns
CREATIVE DIRECTOR
• Led a team of five Graphic Designers and one Copywriter at in-house agency
• Worked closely with Marketing team to develop strategy
• Created and wrote emails, landing pages, digital ad campaigns, brochures, catalogs
and more for clients in the travel industry, including Holland America Line,
Carnival Cruise Lines, Norwegian Cruise Line, Sears Vacations, and DirectBuy Travel
• Served as department Traffic/Production Manager
• Worked closely with Marketing team to develop strategy
• Created and wrote emails, landing pages, digital ad campaigns, brochures, catalogs
and more for clients in the travel industry, including Holland America Line,
Carnival Cruise Lines, Norwegian Cruise Line, Sears Vacations, and DirectBuy Travel
• Served as department Traffic/Production Manager
ASSOCIATE CREATIVE DIRECTOR
• Collaborated with art directors to create integrated campaigns including digital and print
• Led client presentations
• Worked closely with Account Executive team to develop effective strategies and tactics
• Clients included: Parsons Extreme Golf (PXG), WP-Thyroid, Muskoka Woods, Pacific
Links Golf, Marriott, Southern Highlands Golf Club, Arizona Commerce Authority
• Led client presentations
• Worked closely with Account Executive team to develop effective strategies and tactics
• Clients included: Parsons Extreme Golf (PXG), WP-Thyroid, Muskoka Woods, Pacific
Links Golf, Marriott, Southern Highlands Golf Club, Arizona Commerce Authority
ASSOCIATE CREATIVE DIRECTOR/SR. COPYWRITER
• High-level, concept-driven campaign development
• Helped lead a creative department of four designers and two copywriters, ensuring all
advertising and marketing projects were on target, on time and adhered to SEO, display
advertising and direct-response best practices
• Clients included: Destination Hotels & Resorts, The Phoenician Resort, Benchmark
Hospitality, Vail Cascade Resort, Sheraton, L’Auberge Del Mar, Turtle Bay Resort, Terranea Resort, Out of Africa Wildlife Park, Peter Piper Pizza, NextCare Urgent Care
• Helped lead a creative department of four designers and two copywriters, ensuring all
advertising and marketing projects were on target, on time and adhered to SEO, display
advertising and direct-response best practices
• Clients included: Destination Hotels & Resorts, The Phoenician Resort, Benchmark
Hospitality, Vail Cascade Resort, Sheraton, L’Auberge Del Mar, Turtle Bay Resort, Terranea Resort, Out of Africa Wildlife Park, Peter Piper Pizza, NextCare Urgent Care
BROADCAST PRODUCER/SR. COPYWRITER
• Wrote and produced TV and radio spots for a leading retailer of car audio electronics and wireless phones with 50 stores in the West
• Worked closely with brands like T-Mobile, AT&T and Verizon while reporting directly to the Vice President of Marketing
• Worked closely with brands like T-Mobile, AT&T and Verizon while reporting directly to the Vice President of Marketing
ASSOCIATE CREATIVE DIRECTOR/COPYWRITER
High-level, concept-driven campaign development. Helped lead a creative department of four designers and two copywriters, ensuring all advertising and marketing projects were on target, on time and adhered to SEO, display advertising and direct-response best practices.
Clients included: Destination Hotels & Resorts, The Phoenician Resort, Benchmark Hospitality, Vail Cascade Resort, Sheraton, L’Auberge Del Mar, Turtle Bay Resort, Terranea Resort
Clients included: Destination Hotels & Resorts, The Phoenician Resort, Benchmark Hospitality, Vail Cascade Resort, Sheraton, L’Auberge Del Mar, Turtle Bay Resort, Terranea Resort
SR. COPYWRITER/PROOFREADER
Martz Agency
• Provided leadership in the creative department, creating, writing and editing brand advertising for print, broadcast, outdoor and online media
• Clients included: Montelucia Resort, Southern Highlands Golf Club & Spa, Estrella Mountain Ranch, Optima Realty, Meritage Homes, Privada Luxury Homes, Macayo’s Mexican Restaurants
• Clients included: Montelucia Resort, Southern Highlands Golf Club & Spa, Estrella Mountain Ranch, Optima Realty, Meritage Homes, Privada Luxury Homes, Macayo’s Mexican Restaurants
COPYWRITER/PROOFREADER
HMI Advertising
• Created brand advertising campaigns, direct response pieces, Internet advertising, collateral, newsletters, trade show displays, videos, and new business pitches
• Produced numerous award-winning, cost-effective direct mail pieces that generated significant increase in revenue
• Clients included: CIGNA HealthCare, Tempe Convention & Visitors Bureau, UPS TeleServices, Kronos Optimal Health, Maracay Homes, Pointe South Mountain Resort
• Produced numerous award-winning, cost-effective direct mail pieces that generated significant increase in revenue
• Clients included: CIGNA HealthCare, Tempe Convention & Visitors Bureau, UPS TeleServices, Kronos Optimal Health, Maracay Homes, Pointe South Mountain Resort
COMMUNICATIONS MANAGER/COPYWRITER
Action Performance Companies
• Wrote company press releases, national advertisements, product catalogs, brochures, newsletters, corporate collateral and more for this marketing partner of some of the biggest names in motorsports, specifically NASCAR
• Adopted a PR role, developing ideas and opportunities for feature articles and executive interviews, nurturing relationships with press communities and creating press kits
• Adopted a PR role, developing ideas and opportunities for feature articles and executive interviews, nurturing relationships with press communities and creating press kits
Education
Bachelor's Degree - Journalism
The University of Arizona
Minors in Spanish and Political Science
Skills
Understanding of best practices for SEO/SEM, Flash banner advertising and Rich Media
Proficient in Microsoft Office; Adobe InDesign and Acrobat Pro
Strong sense of organization
Ability to find several solutions to any problem
Superb communication skills
Knowledge of Spanish language
Proficient in Microsoft Office; Adobe InDesign and Acrobat Pro
Strong sense of organization
Ability to find several solutions to any problem
Superb communication skills
Knowledge of Spanish language
Accolades
Telly
ADDYs
Arizona Direct Marketing Association OTTO Awards
Dow Jones Newspaper Fund Editing Scholar
ADDYs
Arizona Direct Marketing Association OTTO Awards
Dow Jones Newspaper Fund Editing Scholar