david serrano

Create captivating and engaging men’s apparel creative/light animation, for company website, email campaigns, paid and organic social (IG, FB), stories, affiliate marketing: Google, Tik Tok, CTV, Global-E (Australia). Fast-paced, quick turnaround and results driven environment.

Managed a team of 3 Digital Designers, including creative feedback and direction. Dedicated resource to the Lifecycle Marketing Team, preparing response-inviting marketing creative for promotional campaigns, including: Email, Newsletters, Web Assets, Social, Animation etc.

Creating and managing Graphic Design projects, including; New packaging, New Website(s), Marketing Materials, Presentations, POP, POS, etc.

Lead Designer of branded I.P.s: Hoyle®, PrintShop®, other Broderbund® titles and Game/Entertainment titles
Brand Designer; Across a retail line of products, creating clear and concise style guides to maintain brand
Creating/executing graphic direction across Packaging, Websites, Email campaigns, Mac App, Mobile
Creating in-game graphics, navigation elements, and User-Interface graphics
Preparation of on demand sales Materials/sales promotions; digital & prototype

Managed in-house Art Department with staff of graphic designers/production artists
Continuous involved interaction with executive staff and upper level marketing/sales personnel
Responsible for project from the inception and feasibility stage, through final execution and production.
As "Graphic Designer" (prior to promotion to Art Director)
Graphic Designer
Concept, layout, design and mock-ups of full-color software packaging.
Design of software displays & renderings, marketing materials, advertising, etc.
Production of print-ready CMYK or complex PMS (spot color) electronic artwork for press