After studying Art in Geneva I went to live in London for twelve years. At Central St Martins I studied some more and later learned my graphic designer craft as an autodidact – on the job, in B2B magazines and newspapers. Since I moved to Zurich in 2009, I've expanded my practice through a variety of corporate, marketing and more personal assignments, asserting my core strengths as visual communicator. Since 2017 I am working as a creative director for PETRANIX AG.
Creative, resourceful, and focussed, what I love most is researching new ideas, developing design concepts and bringing them to fruition. Intelligent communication drives my practice, and client satisfaction isn't enough for me. I aim for client joy.