General info
Creative Director | Art Director | Content Creator
Located Globally
Located Globally
Creative Director specializing in creating conceptual, integrated, and strategic ideas across all media –– Traditional, Non-traditional, digital, social, and everything in-between. Let's get working.
Experience
Freelance Creative Director
Gigging for agencies here, there and everywhere including VaynerMedia, Grey, Ogilvy, Arnold, TBWA\Chiat\Day, Havas, Edelman, FitzCo, Cheil, Moon Rabbit, The Grist, Daggar, Chemistry, KSV Digital, Invisible North, Momentum, Lewis Communications, Victors & Spoils, Red Square Gaming, Zubi, Tierney, Zimmerman, MRY, Red Communication Group (Moscow), Tattoo Projects, Markham Unlimited, Area 23, Saatchi & Saatchi Wellness, TheBloc, Klick!, and many more award-winning agencies.
Brands: Pepsi, Coke Zero, Ford, Honda, Hyundai, TD Bank, Sonic Drive-In, Checkers/Rally's, American Express, Jif Peanut Butter, Kit Kat, Oriental Bank, Kodak, Maxwell House, Biofreeze, Skyy Vodka, Hard Rock Hotels, DISH, Belk Department Stores, Mass Save, Air Wick, Finish Quantum, and many more ... along with a plenty of pharma, wellness, and healthcare brands.
Brands: Pepsi, Coke Zero, Ford, Honda, Hyundai, TD Bank, Sonic Drive-In, Checkers/Rally's, American Express, Jif Peanut Butter, Kit Kat, Oriental Bank, Kodak, Maxwell House, Biofreeze, Skyy Vodka, Hard Rock Hotels, DISH, Belk Department Stores, Mass Save, Air Wick, Finish Quantum, and many more ... along with a plenty of pharma, wellness, and healthcare brands.
Freelance Creative Director
Grey Worldwide
Executive Creative Director
Mercedes-Benz (Torque Creative)
Responsible for leading the conception and execution of multi-channel, integrated advertising campaigns while managing creative teams (over 40 plus freelancers, solid and dotted line) and daily creative output, and providing agency-wide thought leadership.
This involved re-launching Sprinter Commercial Vehicles for both Mercedes-Benz and Freightliner (Sales up 30.7% in first 6 months of 2012) and revitalizing MB's After Sales Department (Service, Parts & Accessories) and Mercedes-Benz Classic Center.
Led agency in winning first ever integrated national branding effort, (through Germany), for Mercedes-Benz's Service and After Sales Market (against outside agencies.)
This involved re-launching Sprinter Commercial Vehicles for both Mercedes-Benz and Freightliner (Sales up 30.7% in first 6 months of 2012) and revitalizing MB's After Sales Department (Service, Parts & Accessories) and Mercedes-Benz Classic Center.
Led agency in winning first ever integrated national branding effort, (through Germany), for Mercedes-Benz's Service and After Sales Market (against outside agencies.)
Principal, Executive Creative Director
Cohen & Company Creative Inc.
Was responsible for all creative and strategic direction. Agency was named one of South Florida's largest –– Growing it from a little over $20 million to $40 million plus in a couple of years.
Brands:
Advantage Rent-A-Car
Champion-Lyte Sports Drink
Lennar Homes
Orange Bowl Committee
Sweet'N Low Flavored Syrup
And many, many more.
Not responsible for current website.
Brands:
Advantage Rent-A-Car
Champion-Lyte Sports Drink
Lennar Homes
Orange Bowl Committee
Sweet'N Low Flavored Syrup
And many, many more.
Not responsible for current website.
ACD/Art Director
Harris Drury Cohen (HDC)
Developed and managed creative
Brands:
Alabama Power
Reese's Peanut Butter Cups (Hershey International)
Florida Marlins
Greater Fort Lauderdale CVB
Sea-Doo Watercrafts
Brands:
Alabama Power
Reese's Peanut Butter Cups (Hershey International)
Florida Marlins
Greater Fort Lauderdale CVB
Sea-Doo Watercrafts
ACD/Art Director
Kirshenbaum Bond & Partners
Developed and managed creative
Brands:
Blimpie Subs
cellmania.com
IHOP
PeopleSoft
Schmaltz Brewery
And many, many more
Introduced StarKist's Charlie the Tuna in an integrated media blitz for Blimpie Subs.
Brands:
Blimpie Subs
cellmania.com
IHOP
PeopleSoft
Schmaltz Brewery
And many, many more
Introduced StarKist's Charlie the Tuna in an integrated media blitz for Blimpie Subs.
Art Director
Lowe and Partners/SMS
Developed creative
Brands:
Mercedes-Benz
Sony,
Smirnoff
Heineken/Amstel Light
Club Med
Denny’s
Diet Coke
Eddie Bauer
KPMG
Major League Baseball
Oral B/Braun
Perdue Farms
Brands:
Mercedes-Benz
Sony,
Smirnoff
Heineken/Amstel Light
Club Med
Denny’s
Diet Coke
Eddie Bauer
KPMG
Major League Baseball
Oral B/Braun
Perdue Farms
Art Director
Hill, Holliday
Developed creative
Brands:
AutoNation USA
BankBoston
Harvard Pilgrim
Labatt Brewing
Partners Healthcare
Sony
Spalding (Top-Flite Golf)
Wall Street Journal
Brands:
AutoNation USA
BankBoston
Harvard Pilgrim
Labatt Brewing
Partners Healthcare
Sony
Spalding (Top-Flite Golf)
Wall Street Journal
Education
Pop Culture & Creative Branding
Miami Ad School
BA in Communications (Journalism/Advertising)
University of Central Florida