Cher Shefrans
Independent Creative Director
Creative Director. 22 years of experience developing creative strategy, brand development, and visual storytelling through design for marketing in all forms of media.
Clients include Travel + Leisure, Atlantis Resort, Coca-Cola, Minute Maid, Treasury Wine Estates, Wyndham, Chateau St. Jean, Hard Rock Hotels, Cartoon Network, Darden Restaurants, Tavistock, LongHorn Steakhouse, Seasons52, The Capital Grille, Bahama Breeze, Holiday Inn, IHG Hotels, Marriott, Orlando Health, and FIS.
Brand - RCI Luxury Travel Benefits Print Book
This 75-page high-end luxury book, was hand-delivered to the top 10 CEO executive partners all over the state. It included dozens of breathtaking photography and graphics. This clean look is the design aesthetic I enjoy the most.
Glimpse of RCI Rebrand - Travel and Leisure
Award-Winning International Rebrand for RCI. Designed, developed, and directed this branding. I've combined some examples from the guidelines as well as other rebranded pieces that provide a quick snapshot of hundreds of beautiful pieces which include social media, brand launch video, advertising, website, sales materials, marketing collateral, signage and merchandise.
Social RCI Rebrand Campaigns - Travel & Leisure
The RCI rebrand required a complete overhaul of a year's worth of social campaign posts. This was the one of CEO's favorite parts of the rebranding process.
Logo & Event Campaigns - Atlantis Resort Bahamas
Designed the logo for Crystal Court, Atlantis Resort's high-end luxury shopping courts. Created the Taste of Paradise logo and developed the Taste of Paradise branding that will be used for all future events.
Digital & Print Campaign - Travel and Leisure - RCI Luxury Beach
Luxury Beach Campaign
Advertisements - Travel and Leisure - RCI
After developing the international branding for RCI, it has continued to evolve. This grouping of advertising showcases the variety of sizes and looks used. After the redesign of RCI magazine, the online readership increased 513%.
Social Media Branding
Social media campaign created to to galvanize Chattanoogans around the Scenic City, build pride in their stomping grounds, and encourage them to extend authentic invitations for faraway friends and families to join them on their journeys.
Digital & Print Campaigns - Wine Accounts
Penfolds, Treasury Wine Estates, Chateau St. James and Michael Buble