Chris Schofield

Chris Schofield is an advertising creative dedicated to the pursuit of original ideas, effective ads and happy clients. His career began at Colenso BBDO Auckland in 2000, winning gold at the New York One Show within 6 months of arriving. Across his highly-awarded career, Chris has worked with most of the big name agencies, like Saatchi and Saatchi, FCB and DDB where he created some of NZ’s most memorable advertising moments. Such as the Pak’nSAVE Stick Man and Vogel’s – What do you Bring to the Table? In lock-down at the time of writing, Chris is keeping busy making sense of the ever-changing creative landscape with a more entrepreneurial approach to business and creativity. Outside of the office, Chris loves nothing more than reliving his glory days as a pro skateboarder, at the local skatepark with his two endlessly rad daughters, Ava and Pearl.

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Creative Director
AUCKLAND, NZ
Chris Schofield is an advertising creative dedicated to the pursuit of original ideas, effective ads and happy clients. His career began at Colenso BBDO, Auckland in 2000, winning gold at the New York One Show within 6 months of arriving there. Across his highly-awarded career, Chris has worked with most of the big name agencies, like Saatchi and Saatchi, FCB and DDB where he created some of NZ’s most memorable advertising moments. Such as the Pak’nSAVE Stick Man and Vogel’s – What do you Bring to the Table? Outside of the office, Chris loves nothing more than attempting to relive his glory days as a pro skateboarder, at the local skatepark with his two endlessly rad daughters, Ava and Pearl.
Experience
Auckland, NZ
Feb 2022 - Apr 2023
Creative Partner
Pitchblack Partners
Part-time Rangers, 42 Below, Griffins, ETA, Slingshot.
Auckland, NZ
Mar 2021 - Jan 2022
Creative Group Head
Ogilvy Group
Cadbury, Coca Cola, BP, Glaxo Smith Kline
Auckland, NZ
Mar 2016 - Jun 2020
Executive Creative Director
Shine
Spark, Genesis, Tower, Z Energy, Goodman Fielder, Lion.
Auckland
Nov 2011 - Present
Creative Director
DDB
Sky TV, Steinlager, Telecom, Speights, Westpac, Cadbury
Auckland, NZ
Aug 2005 - Present
Creative Director
DraftFCB
ALAC, Whitcoull’s, Prime TV, Pakn’SAVE, BMW, Mini, Sony, SPCA, NZ Herald, Westfield, Bond&Bond, Ministry of Health.
Auckland & Wellington, NZ
Jan 2004 - Jul 2005
Senior
Saatchi & Saatchi
Telecom, Tui, Heineken, Westpac, Griffins, Sealord, Lotteries, Xtra.
Auckland, NZ
Feb 2001 - Dec 2003
Intermediate
Generator Bates
Coca Cola, Sony Asia & South Pacific, Victoria Bitter, Firestone Direct, Amnesty International, Mercury Energy, Auckland Art Gallery.
Auckland, NZ
Jan 2000 - Jan 2001
Junior
Colenso BBDO
Can West TV3, V Energy Drink, BNZ, Axis Ad School.
Education
Education

2000 Axis Ad School

1996-1999 Diploma in Advertising- AUT

1986-1991 Auckland Boys Grammar School



Awards
Gold
Axis Gold - Digital Film, Vogels Chris Knox, 2018.
Spikes Gold - Radio, Game of Thrones, 2016.
Spikes Gold - Promo, Sky Bring Down The King. 2014.
Spikes Gold - Outdoor, Sky Bring Down The King. 2014.
Cannes Gold - Media, Telecom Rubbish Films. 2006
Cannes Gold - Promo, Telecom Rubbish Films. 2006.
One Show Gold - Ambient media, TV3 - Invisible man - Dog 2001.
Young Guns Gold, TV Campaigns, Amnesty International 2002.
Young Guns Gold, Ambient media, TV3 - Invisible man - 'Dog' 2001.
Axis Gold – Radio Campaign, The L Word 2007.
Axis Gold TV Campaign Prime Idents Forensics. 2008.
Axis Gold Print Campaign Steinlager Moderation. 2014.

Silver
Axis Silver x 11, Vogels What do you Bring? 2018
Spikes Silver, TV Steinlager, Born To Defy. 2014.
Cannes Silver Silver, Radio Campaign, The L Word. 2007
Cannes Silver, Ambient media, TV3 - Invisible man - 'Dog' 2001
One Show Silver, TV Campaigns, Amnesty International 2003
Young Guns Silver, Ambient media, Auckland Art Gallery, ‘Manhole Cover’ 2003
Spikes Silver Promo Mini Carmonica. 2010
Spikes Silver Lloyd. 2013
Clio Silver, Radio Campaign, The L Word.2007
Clio Silver, Radio Single, At The River. 2007
Axis Silver Promo Mini Carmonica. 2010
Axis Silver Promo Pak’NSAVE Bleugh. 2010
Axis Silver TV Steinlager Moderation 2014.

Bronze
Cannes Bronze Out Of Home Sky Bring down the king 2014.
Cannes Bronze Direct Sky Bring down the king 2014.
Cannes Bronze Film Steinlager Be the Artist 2014.
Clio Bronze, Whitcoulls Read More Movies 2011.
Cannes Bronze, Media, Weeds House.2008
2006 Bronze, Prime Secret Diary of a Call Girl.

Finalists
Cannes Finalist Film SKY Come with Us 2014
Clio Finalist Whitcoull’s Read More Movies
D&AD Finalist, Ambient media, Auckland Art Gallery, ‘Manhole Cover’
D&AD Finalist, Ambient media, TV3 - Invisible man - 'Dog'
Spikes 2013 Pak'nSAVE Bleeugh
Clio Finalist Man Vs Wild 2010
Clio Finalist, TV Single, Whitcoull’s Post-It.

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