Brian Hunn
Creative Director / Copywriter
New York, NY
Results-generating creative leader with multichannel experience from broadcast and digital to direct marketing and social. Experience across major companies and industries. Clients include American Express, AT&T Wireless, Audible, Comcast, FanDuel, Goldman Sachs, IBM, Enfamil, Frontpoint Home Security, Merck, People magazine, Ragu, SiriusXM and many more. NOTE: Additional samples available upon request. If you don't see something, please ask.
Selected work
TV + Digital Video
McAfee Total Online Protection
MyLife Mindfulness app (Meredith Corp)
"Emotions All Day"
Part of an integrated campaign across broadcast, print, digital, OLV, podcasts & direct response.
Charter / Spectrum: "Smooth Move" Mover's Acquisition Online Video
VO recorded over Zoom during COVID quarantine.
Charter / Spectrum: "Internet & TV Island" Mover's Online Video
VO recorded over Zoom during COVID quarantine.
Comcast Business: "Switch & Save Event" DRTV
Travelers Insurance "Good Job"
Travelers Insurance: "Good Boy" DRTV- Comcast Business: "Walking Your Business" DRTV
- Comcast: Internet Essentials PSA w/former NFL head coach Tony Dungy
Shot at a church in New Jersey and at NBC studios at 30 Rock. - Comcast: Internet Essentials "Interviews" Online Video
Fun fact: I am the one off camera interviewing the talent. - Frontpoint Home Security: "Nothing Standard" :60 DRTV
Rewrite & re-edit (with unused footage) of spot shot by previous AOR. - Comcast Business Enterprise: "Distributed Enterprise" Video in Direct Mail
Produced in record time on a shoestring budget with a combo of stock video, live video and custom animations. - Comcast Business: Voice Mobility Website Product Demo Video
Fun fact: created on a near-zero budget using stock photos.
Social
Guardian customer experience
MYXfitness Social (Holiday)
McAfee Secure VPN Social
Frontpoint Home Security: Halloween Sale Facebook Post
Frontpoint's most successful campaign of the year.
Comcast/Xfinity: X1 Minions
Frontpoint Security Leap Day Sale.- Time Inc Magazines: Facebook Post
- Frontpoint Home Security: Holiday Instagram Story
Digital campaign included social, email, banners, landing page and website interstitial. - Frontpoint Home Security: Valentine's Day Sale Facebook Post
Digital campaign included social, email, banners, landing page and website interstitial. - Comcast Business: Data & Ethernet LinkedIn Post
- Frontpoint Home Security: New Year's Resolutions
The client challenge: connect home security & automation features to New Year's Resolution - Comcast Business: Cross-Industry Ethernet Solutions LinkedIn Post
- Comcast Business: Ultimate Guide to Ethernet LinkedIn Post
- Frontpoint Home Security: New Year's Facebook Post
- Frontpoint Home Security: End of Daylight Savings Facebook Post
- Frontpoint Home Security: New Year's Instagram Story
- Frontpoint Home Security: Back to School Tips Facebook Post
- Seek Medicare (paid and organic)
- Seek Medicare Facebook
Digital Banners & Campaigns
Comcast / Xfinity: xFi
Comcast Business: Sundial Banner
An API reads the user's computer clock, then serves a different message for morning, daytime or late night.
Sunrun Solar / Xfinity: Solar Co-marketing
Creative overcame "cost of entry" barrier by focusing on no money down leasing options.
Comcast / Xfinity: MLB Extra Innings
People Magazine: All-Time Sexiest Man Alive Contest
Comcast Business: Olympics Skiier Cinemagraph Banner- Comcast / Xfinity: UFC145
- Comcast Business "No Glitch Switch"
- Comcast Business: Olympics Bobsled Cinemagraph Banner
- Comcast Business "Internet Countdown"
Price countdown animation was added to existing control creative & lifted response by 10%. - People Magazine / Huff Post: All-Time Sexiest Man Alive Digital Experience
Co-branded effort included HuffPost editorial content and a bracket-style "tournament" where fans could choose their favorite Sexiest Man ever. - People Magazine: Weekly Trivia
- Comcast Business Enterprise: Digital Transformation Survey
- InStyle: Fall Fashion Find Your Perfect Look
- Feeding America
- Comcast / Xfinity: Pay-Per-View WWE Summer Slam
- People Magazine: Clickable Coupon
- Comcast Business: Ethernet Primer
- Comcast Business: Office Elevator Screen Banner - Competitve vs. AT&T
- Comcast Business: Voice Mobility Service
- Comcast / Xfinity: Pay-Per-View Boxing Rich-Media Expandable Banner
- Southern Living: "Effortless"
- Comcast Business: Day + Night Internet Reliability
- Time Inc Magazine: "Me Time" Rich Media
Branded Content, Corporate Blogs, SEO
Spectrum Enterprise Blog: Migrating to the Cloud
John Deere Blog: Skid Steers
Spectrum Enterprise Blog: AI in Retail
MyLife Mindfulness app "Emotions All Day" campaign
Charter / Spectrum: Spectrum Mobile
Comcast: Xfinity Mobile FSIs
We tested offer-driven creative vs. heavy branding/lifestyle. Offer-driven won by a landslide.
Comcast / Xfinity: X1
Was actually a direct mail letterback test that beat a longstanding control.
Comcast Business: "Bad Internet"
Challenge: Different Comcast Business Internet to small business owners in a way that doesn't talk about "speeds and feeds."
Enfamil Infant Formula: "Best Start" Ad- Enfamil Infant Formula: "Questions" Ad
Creative challenge: Show new mothers that we really understood what it's like to have a newborn. - Goldman Sachs: Great Recession Recovery Ads
Creative challenge: In the era of "too big to fail," demonstrate the ways Goldman Sachs was helping to boost the economy. - BP: Energy Ads
- WebRN
- Omnicef
- American Express: Membership Rewards for College Tuition
- American Express: Membership Rewards for College Tuition
- Feeding America: Thank You Ad
- Sears Home Services
- Ameerican Express: ExpressPay
- Pfizer: Corporate Ad
- Goldman Sachs: Urban Investment Group Ad
Creative challenge: Demonstrate ways that Goldman Sachs was giving back to communities.
Charter / Spectrum: 5 Reasons Long Scroll Email
Charter / Spectrum: Focus on Features Email
Comcast / Xfinity: MLB Extra Innings
Comcast: NBA League Pass/NHL Center Ice
Frontpoint Home Security: Halloween Sale Email
Part of a digital campaign that also included paid & organic social, banner ads, landing page and website interstitial.
Enfamil Infamil Formula: Mother's Day- Allergen: Natrelle
- Ragu: eNewsletter
- IBM: Smarter Planet
- Enfamil: Loyalty Program Welcome
- XFINITY: Future of Awesome
Websites + Landing Pages
Frontpoint Home Security: Website w/E-commerce
Set company record for monthly and single-day sales
Xfinity: xFi Landing Page / Microsite
Comcast / Xfinity: Internet Essentials Website
Goals of the website: 1) Educate potential customers 2) Generate inbound calls 3) Serve as an online hub for FREE computer training.
Comcast / Xfinity: Prepaid TV & Internet Website
Launched both services with the website, direct mailand OOH tactics
Time Inc / Walmart: "From the Pages of" Multi-title Microsite
People Magazine: Weekly Issue Landing Page- Frontpoint Home Security: Black Friday Website Interstitial
Direct Mail + Collateral
Comcast: Xfinity MLB Extra Innings Postcard
Comcast Business Enterprise: "SD-WAN By the Numbers"
Comcast Business Enterprise: "Superhero" Dimensional DM for Financial Services Vertical
Comcast: Xfinity Connected Home Magalog
Comcast: X1 Direct Mail Launch
3-touch direct mail nurture stream. Part of the multi-channel campaign that won an Effie award.
Frontpoint Home Security: Beat control by 40%- Comcast Business Enterprise: "Salt & Pepper" Dimensional DM for QSR/Fast Food Industry
- Enfamil Next Step Loyalty Program
- Xfinity Mobile: Holiday DM Catalog
- Comcast Business: Anti-DSL "Birthday Card"
Competitive approach "celebrated" the 21st birthday of antiquated DSL service - Natrelle Patient Recovery Kit
- Plavix Fulfillment Kit
- American Express: Disney Vacations Co-marketing
- Comcast: X1 Launch Materials
- CDW: Point of Sale Systems DM
- TD Ameritrade: Elite Advisors Special Event Invitation
To make sure the high-end mailing was noticed, we sent the packagein a USPS pouch. - Enfamil: Welcome Kit
- Kaletra: New Patient Kit
- Goldman Sachs: High-End Wine Tasting Invite Dimensional DM
Creative won the new business pitch. - Curian Capital: Sales Brochure
- Comcast Business: Technology of the Past DM
Concept: Show how old DSL is compared to today's Internet technology.
Radio
American Express: Membership Rewards Bill Pay "Dr 's Office"
Part of the "Rewards Around Every Corner" campaign.
AT&T Wireless: "Determination" with NFL running back Marshall Faulk
Comcast: Internet Essentials "Friends"
American Express: ExpressPay
Comcast: Internet Essentials with former NFL head coach Tony Dungy
Fun fact: Recorded at NBC Studios at 30 Rock. Studio capabilities required us have the talent in one studio and sound engineer in a separate studio on a different floor.
American Express: Membership Rewards Fast Food "Anything Else?"
Part of the "Rewards Around Every Corner" campaign.
Out of Home
Sunrun / Xfinity: Event Signage
Promotional event at Comcast headquarters
Sunrun / Xfinity: Event Table
Located in the food court at Comcast headquarters
Xfinity Mobile: Airport Signage
Xfinity Mobile: Bring Your Own Device (BYOD) Campaign
Xfinity Mobile: Bring Your Own Device (BYOD) Signage
People Magazine: Sexiest Man Alive Activation in Times Square
Fans could appear on the cover of People magazine — and be projected onto the giant screen- American Express: Radio City Music Hall Signage
Sponsorship signage appeared in the windows of Radio City - American Express: Radio City Music Hall Signage
Custom-made sculpture signage - American Express: Radio City Music Hall Signage
Posters appeared in the lobby of Radio City - Comcast / Xinity: NBA & NHL Billboard
- Comcast / Xinity: Xfinity Home Security Billboard
- IBM: LinuxWorld Event Billboard
Part of a neighborhood takeover near the Javitz Center in NYC. Also included a mobile billboard and wild postings. - American Express: Membership Rewards Fast Food Billboard
- American Express: Radio City Music Hall Signage
Awards
Comcast Business: 2019 Philly DMA Awards
Comcast & Comcast Business: 2018 Philly DMA Awards
Comcast Business: 2018 B2 Award for Direct Response Marketing
Comcast Business: 2018 B2 Integrated Campaign Award
Comcast Business: 2018 Stevies Award
Digitas and Comcast Business Team, 2019 Philly DMA Awards- Xfinity X1 Lauch: 2014 Philly DM Awards
View Brian's Resume for more information. |brianhunn@gmail.com