General info
Creative Director / Writer
St. Louis, MO
St. Louis, MO
CD level creative with a proven track record across all channels and media / Strategic thinker and constant collaborator / Passionate about growing ideas and brands / Firm believer in treating every project as a brand experience from a social post to a full-blown campaign
Skills and Expertise
Brand building, creative strategy, creative direction, writing, concepting, integrated thinking, new business, video direction, web, interactive, experiential, creative content and branded content
Experience
Creative Director
OBP Agency
Creative lead within a $24 million, full-service advertising agency with over 40 writers, art directors and content producers / Leading the charge for all brands big and small with creative teams as few as three to as large as 20-some / Managing integrated campaigns across social, traditional and experiential / Leading CD in growing existing client business and winning new business
Accomplishments: As GCD, I grew the John Deere business from $2.5M to $5M, the Bayer business from $8M to $18M and the United Soybean Board business from $3M to $12M. Are you sensing a pattern here?
When we talk, ask me about these campaigns and their eye-popping results: Soy Checkoff “YOU” / US SOY “Soy Switchers” / YieldGard “Straw” / Roundup Ready “They You” / Bollgard “Imagine” / John Deere “Be Green” / Michelin “Low Pressure” / Purina “Gimme Omolene”
Brands: AB InBev, Budweiser, Missouri Tourism, Michelin, Bayer, DEKALB, Asgrow, High Oleic, US SOY, United Soybean Board, National Pork Board, USDA, Merck Animal Health, John Deere, Farm Credit, Morton Buildings, Muck Boots, Graybar, Pedal the Cause, CommonGround and Hayward
Pitched and Won: Purina, Maytag, Westinghouse, Roundup, Gateway Arch, Genuity, Solutia, RoGator, Massey Ferguson and Caterpillar
Accomplishments: As GCD, I grew the John Deere business from $2.5M to $5M, the Bayer business from $8M to $18M and the United Soybean Board business from $3M to $12M. Are you sensing a pattern here?
When we talk, ask me about these campaigns and their eye-popping results: Soy Checkoff “YOU” / US SOY “Soy Switchers” / YieldGard “Straw” / Roundup Ready “They You” / Bollgard “Imagine” / John Deere “Be Green” / Michelin “Low Pressure” / Purina “Gimme Omolene”
Brands: AB InBev, Budweiser, Missouri Tourism, Michelin, Bayer, DEKALB, Asgrow, High Oleic, US SOY, United Soybean Board, National Pork Board, USDA, Merck Animal Health, John Deere, Farm Credit, Morton Buildings, Muck Boots, Graybar, Pedal the Cause, CommonGround and Hayward
Pitched and Won: Purina, Maytag, Westinghouse, Roundup, Gateway Arch, Genuity, Solutia, RoGator, Massey Ferguson and Caterpillar
Education
Bachelor of Science in Marketing and Communications
Eastern Illinois University
Awards
ADDYs, Tellys, NAMAs, TAMs, ADDYs judge
Website
Odds and Ends
Met my wife at a job interview (just like the ending in 500 Days of Summer) / We have two daughters who keep me laughing and smiling / I enjoy reading, writing, art, theater, film and storytelling / I’ve had a job since I was 10 years old
View Bob's Portfolio for work samples.