Andrea Stephenson

Engaging Writer | Multi-Channel Marketer | Project Manager

Let's Do This! Looking for an experienced and creative multi-channel marketer who plays well with others? Pick me!

Kick the Tires! Click on the small thumbnails below to open AND close the larger views. (See captions on top as you open.)

But Wait, There's More! For a complete chronological history of my work experience, click on the resumé link, above right.

Non-profit Campaigns

  • Tri-fold table topper for events I organized. Design, writing and logos created by me!

    Tri-fold table topper for events I organized. Design, writing and logos created by me!

  • Event poster I wrote and designed.

    Event poster I wrote and designed.

  • Event mailer I wrote and designed.

    Event mailer I wrote and designed.

  • I created this new logo as part of the "rebrand" I executed for GCHS.

    I created this new logo as part of the "rebrand" I executed for GCHS.

  • In addition to being a foster mom, I helped write/design the first "professional" GRROW Website (Grrow.org)
    In addition to being a foster mom, I helped write/design the first "professional" GRROW Website (Grrow.org)
  • 2015 Newsletter Example Page 1

    2015 Newsletter Example Page 1

  • Page 3

    Page 3

  • Page 4

    Page 4

  • Page 5

    Page 5

  • Helped create Green County Humane Society site, direct social media and all fundraising efforts
    Helped create Green County Humane Society site, direct social media and all fundraising efforts
  • Green County Humane Society Facebook
    Green County Humane Society Facebook
  • One of many medical fund ask letters.

    One of many medical fund ask letters.

  • One of many site content pages I keep updated at GCHS.

    One of many site content pages I keep updated at GCHS.

  • A volunteer-perspective article for the Bestfriends.org website.

    A volunteer-perspective article for the Bestfriends.org website.

  • Nature Conservancy, cover and inside pages: one of the first 'giving catalogs' that helped increase donor engagement.
    Nature Conservancy, cover and inside pages: one of the first 'giving catalogs' that helped increase donor engagement.
  • Nature Conservancy, three of the inside product pages: one of the first 'giving catalogs' that helped increase donor engagement.
    Nature Conservancy, three of the inside product pages: one of the first 'giving catalogs' that helped increase donor engagement.

People Promotions - A Few of My Favorites

  • Press promotions for Animal Planet and NPR "star" Dr. McConnell
    Press promotions for Animal Planet and NPR "star" Dr. McConnell
  • Patricia McConnell Website
    Patricia McConnell Website
  • Patricia McConnell Blog
    Patricia McConnell Blog
  • Helped with many of Dr. M's YouTube videos!
    Helped with many of Dr. M's YouTube videos!
  • The new and improved Ali museum homepage! Created programs that are now a large part of their social media outreach (Daughter's of Greatness, etc.)
    The new and improved Ali museum homepage! Created programs that are now a large part of their social media outreach (Daughter's of Greatness, etc.)
  • Helped hone Ali's six core principles
    Helped hone Ali's six core principles
  • Ali museum homepage launch
    Ali museum homepage launch
  • Ali archives - introduction page
    Ali archives - introduction page
  • Jimmy Carter's "press agent" and project manager
    Jimmy Carter's "press agent" and project manager
  • FEMA flood tour with Al Gore - press feeds and speech writing/research
    FEMA flood tour with Al Gore - press feeds and speech writing/research
  • One of many news feeds to the Associated Press
    One of many news feeds to the Associated Press
  • Executive press promotions - Forbes
    Executive press promotions - Forbes
  • Executive press promotions - New York Times
    Executive press promotions - New York Times
  • Executive press promotions - Business Week
    Executive press promotions - Business Week
  • Executive press promotions - Wall Street Journal
    Executive press promotions - Wall Street Journal

Business Promotions: Social Media and Web Content

  • Launched Women's business, brand voice, "real women" theme
    Launched Women's business, brand voice, "real women" theme
  • Launched Duluth Trading's original blog, now the "Watchamablog"
    Launched Duluth Trading's original blog, now the "Watchamablog"
  • Created about, history and "lore" content for Duluth Trading
    Created about, history and "lore" content for Duluth Trading
  • Concepted and wrote television and YouTube/Web ads
    Concepted and wrote television and YouTube/Web ads
  • Scripted many Duluth Trading product description videos
    Scripted many Duluth Trading product description videos
  • Helped brainstorm and rename hero products like the "Buck Naked" line
    Helped brainstorm and rename hero products like the "Buck Naked" line
  • Helped relaunch Wisconsin Cheeseman
    Helped relaunch Wisconsin Cheeseman
  • Work with the Milk Marketing Board on all sorts of great (and yummy) content
    Work with the Milk Marketing Board on all sorts of great (and yummy) content
  • Fun recipe naming...
    Fun recipe naming...
  • To underscore our expertise, we created a "Master Cheesemaker" series with special product releases
    To underscore our expertise, we created a "Master Cheesemaker" series with special product releases
  • Built the Cheeseman Facebook page
    Built the Cheeseman Facebook page
  • "How to" content is not only fun to concept, we get to eat it later!
    "How to" content is not only fun to concept, we get to eat it later!
  • With new photography and a new "foodie" content theme, the Cheeseman brand has come a long way!
    With new photography and a new "foodie" content theme, the Cheeseman brand has come a long way!
  • Fun Facebook posts are so easy with this brand!
    Fun Facebook posts are so easy with this brand!
  • It's all about getting those shares!
    It's all about getting those shares!
  • One of many sweepstakes I help with, from concepting to writing, to getting legal approval for rules
    One of many sweepstakes I help with, from concepting to writing, to getting legal approval for rules
  • Launched much of Colony Brand's social media, like the Ginny's Brand Pinterest site...
    Launched much of Colony Brand's social media, like the Ginny's Brand Pinterest site...
  • ...the Country Door Blog,
    ...the Country Door Blog,
  • Ginny's Blog,
    Ginny's Blog,
  • Country Door Facebook,
    Country Door Facebook,
  • Ginny's Facebook,
    Ginny's Facebook,
  • Wrote a popular Country Door "recipe" site.

    Wrote a popular Country Door "recipe" site.

Duluth Trading: Catalog, Homepages and Email

  • Men's cover: concept and copy
    Men's cover: concept and copy
  • Helped concept and launch first women's catalog/Website
    Helped concept and launch first women's catalog/Website
  • First travel catalog: concept and copy
    First travel catalog: concept and copy
  • Launched Duluth's first blog
    Launched Duluth's first blog
  • First blog "report"
    First blog "report"
  • Christmas gift guide and new "magnifier" gift card
    Christmas gift guide and new "magnifier" gift card
  • Redesigned homepage navigation, wrote content
    Redesigned homepage navigation, wrote content
  • Mother's Day email
    Mother's Day email
  • One of many emails (new spin on a hero product)
    One of many emails (new spin on a hero product)
  • One of many emails (new spin on a hero line of products)
    One of many emails (new spin on a hero line of products)
  • Landscaping department page
    Landscaping department page
  • Sourced and helped build dog product line
    Sourced and helped build dog product line

Lands' End: Catalog, Homepages and Email

  • Lands' End Women: homepage (Web design has come a long way!)
    Lands' End Women: homepage (Web design has come a long way!)
  • Swim Finder: created the user experience
    Swim Finder: created the user experience
  • Segmented email: Lands' End Plus Sizes
    Segmented email: Lands' End Plus Sizes
  • Email: Lands' End Women
    Email: Lands' End Women
  • Email: Custom Jeans
    Email: Custom Jeans
  • Homepage: Lands' End Women
    Homepage: Lands' End Women
  • Catalog cover: Lands' End Kids
    Catalog cover: Lands' End Kids
  • Lands' End Kids: homepage and all linked content
    Lands' End Kids: homepage and all linked content
  • Lands' End Girls: homepage
    Lands' End Girls: homepage
  • Customer Service Corps: these are the people who taught me TRUE customer service! Letters so good, we wrote a book about 'em!
    Customer Service Corps: these are the people who taught me TRUE customer service! Letters so good, we wrote a book about 'em!

Colony Brands: Catalog, Homepages and Email

  • Montgomery Ward email
    Montgomery Ward email
  • Seventh Avenue: catalog cover
    Seventh Avenue: catalog cover
  • Country Door cover: evolving the look
    Country Door cover: evolving the look
  • Country Door inside cover: evolving the brand voice
    Country Door inside cover: evolving the brand voice
  • Country Door "tip" - giving the brand a more editorial/expert authority vibe
    Country Door "tip" - giving the brand a more editorial/expert authority vibe
  • Monroe and Main catalog: page 1 "real women" models
    Monroe and Main catalog: page 1 "real women" models
  • Monroe and Main catalog: page 2 "real women" models
    Monroe and Main catalog: page 2 "real women" models
  • Monroe and Main: launched new "Shoe Catalog" version
    Monroe and Main: launched new "Shoe Catalog" version
  • Monroe and Main Shoe Catalog: inside cover messaging
    Monroe and Main Shoe Catalog: inside cover messaging
  • "Rebrand" new acquisitions like Wisconsin Cheeseman
    "Rebrand" new acquisitions like Wisconsin Cheeseman
  • Wisconsin Cheeseman: new "cheese of the month" program
    Wisconsin Cheeseman: new "cheese of the month" program
  • Wisconsin Cheeseman: inside cover stories
    Wisconsin Cheeseman: inside cover stories
  • Wisconsin Cheeseman: homepage
    Wisconsin Cheeseman: homepage
  • Swiss Colony: homepage
    Swiss Colony: homepage
  • Swiss Colony: launched new gluten-free line extension
    Swiss Colony: launched new gluten-free line extension
  • Seventh Avenue: sweepstakes and credit messaging
    Seventh Avenue: sweepstakes and credit messaging
  • Launch new acquisitions like Montgomery Ward
    Launch new acquisitions like Montgomery Ward
  • Tender Filet: complete redesign/rebrand
    Tender Filet: complete redesign/rebrand

Healthcare Public Relations, Advertising and Education

  • da Vinci Robotic Surgery - newspaper ad
    da Vinci Robotic Surgery - newspaper ad
  • da Vinci Robotic Surgery - billboard
    da Vinci Robotic Surgery - billboard
  • da Vinci facts page following profile
    da Vinci facts page following profile
  • da Vinci patient profile - left page
    da Vinci patient profile - left page
  • da Vinci patient profile - right page
    da Vinci patient profile - right page
  • HealthSmart Newsletter: cover
    HealthSmart Newsletter: cover
  • HealthSmart Newsletter: Page 1 (also wrote CEO letters)
    HealthSmart Newsletter: Page 1 (also wrote CEO letters)
  • Nutrition education in newsletter
    Nutrition education in newsletter
  • Spine health education in newsletter
    Spine health education in newsletter
  • Cover of 60-page pregnancy/birthing book I wrote
    Cover of 60-page pregnancy/birthing book I wrote
  • Table of contents
    Table of contents
  • Page 2
    Page 2
  • My favorite chapter picture! Baby Muhammad Ali?
    My favorite chapter picture! Baby Muhammad Ali?
  • Page 7
    Page 7
  • Press release memorial page 1
    Press release memorial page 1
  • Press release memorial page 2
    Press release memorial page 2
  • Concussion prevention press release
    Concussion prevention press release

Lands' End Press Relations

  • Spokesperson for custom clothes
    Spokesperson for custom clothes
  • "Damage control" spokesperson
    "Damage control" spokesperson
  • "Web technology" spokesperson
    "Web technology" spokesperson
  • Spokesperson for custom clothes
    Spokesperson for custom clothes
  • "Damage control" spokesperson
    "Damage control" spokesperson
  • Our team challenged Good Housekeeping to compare packs - we won! Twice!
    Our team challenged Good Housekeeping to compare packs - we won! Twice!

News Reporting

  • Live studio reporting. (As you can see, lifting the left eyebrow is key to a "credible" look.)
    Live studio reporting. (As you can see, lifting the left eyebrow is key to a "credible" look.)
  • A compilation of a few TV appearances in the late 90s.
    A compilation of a few TV appearances in the late 90s.
  • Sky Diving Dare Devils
    Sky Diving Dare Devils
  • Double tornado victims.
    Double tornado victims.
  • Flood relief tour with Al Gore. I was the pool reporter/videographer for ABC, NBC, FOX and CBS, gave him regional data and helped write his "town hall" speeches along the way. Add in cool helicopter rides, serious fun gig! (Besides the devastation, of course.)
    Flood relief tour with Al Gore. I was the pool reporter/videographer for ABC, NBC, FOX and CBS, gave him regional data and helped write his "town hall" speeches along the way. Add in cool helicopter rides, serious fun gig! (Besides the devastation, of course.)
  • One of many news feeds I wrote and sent to the Associated Press along our tour
    One of many news feeds I wrote and sent to the Associated Press along our tour
  • Canine drug officer shows his stuff!
    Canine drug officer shows his stuff!
  • One of horse racing's top jockeys makes a miraculous comeback!
    One of horse racing's top jockeys makes a miraculous comeback!
  • Kids learn the value of volunteering to help others, while trying hard to resist their love for peanut butter!
    Kids learn the value of volunteering to help others, while trying hard to resist their love for peanut butter!
  • One of Kentucky's great places to visit!
    One of Kentucky's great places to visit!
  • Early morning live weather reports from the "treacherous" streets of Louisville
    Early morning live weather reports from the "treacherous" streets of Louisville
  • Live on the murder scene. Little girl witnesses her mom being killed.
    Live on the murder scene. Little girl witnesses her mom being killed.
  • TV news script: dog shot
    TV news script: dog shot
  • TV news script - Kentucky soldier family
    TV news script - Kentucky soldier family
  • One of my favorite "everyday people" stories
    One of my favorite "everyday people" stories
  • One for fun: my very first TV broadcast at age 19. So nervous, my chubby cheeks were quivering.
    One for fun: my very first TV broadcast at age 19. So nervous, my chubby cheeks were quivering.

On the Side

  • Check out the videos and stories from my passion project I am finally getting underway! TheAmericanUnderdog.com

    Check out the videos and stories from my passion project I am finally getting underway! TheAmericanUnderdog.com

  • Read and view these stories and more at www.theamericanunderdog.com.

    Read and view these stories and more at www.theamericanunderdog.com.

  • My awesome host family in Kenya on my last volunteer vacation
    My awesome host family in Kenya on my last volunteer vacation
  • Shaking hands with my biggest foster kid in Kenya.
    Shaking hands with my biggest foster kid in Kenya.
  • Golden foster dog pile, 5 at once! What was I thinking!?
    Golden foster dog pile, 5 at once! What was I thinking!?
  • Rescued puppy mill "Golden Doodle" fosters on their first 4-wheeler ride to the creek. Weee!
    Rescued puppy mill "Golden Doodle" fosters on their first 4-wheeler ride to the creek. Weee!
  • Curly (Healer mix) can't figure out the odd new foster, Ollie. "I'm a DoberDoodle, dude."
    Curly (Healer mix) can't figure out the odd new foster, Ollie. "I'm a DoberDoodle, dude."
  • Earning Hemingway's trust. The Grrow.org team and I rescued him from a severely abusive hoarder.
    Earning Hemingway's trust. The Grrow.org team and I rescued him from a severely abusive hoarder.
  • Puppy mill rescue Bugsy and her pups take over the unfinished kitchen cupboards.
    Puppy mill rescue Bugsy and her pups take over the unfinished kitchen cupboards.
  • Abe helping me study for eCornell nutrition therapy certification

    Abe helping me study for eCornell nutrition therapy certification

  • Moby taking Bart back to pasture. He shares my philosophy that no project is too intimidating.
    Moby taking Bart back to pasture. He shares my philosophy that no project is too intimidating.