Martin Torres

New York, NY

My Keywords
copywriter, creative director, creative, design, pitch leader, team, mentor, strategic, on-brand, idea generator, integrated, digital, print, TV, client-facing, freelance, full-time, brainstorm, brand builder, collaborator, social media, usability, D2C, B2B, BIG ideas

Selected work

Multiple Sclerosis Association of America (MSAA)

I was the Creative Director on the Changing Lives Monday to Sunday campaign for the Multiple Sclerosis Association of America (MSAA). The cornerstone of this campaign was this fundraising video. We also shot individual videos of each of the patients featured here.

Sara's story and how the MSAA helped her get an MRI at a crucial time after getting diagnosed with MS.

Simone talks about her love of swimming and how the Swim for MS program has helped her own multiple sclerosis, and raise funds for the MSAA. Simone was featured in the MSAA Changing Lives Monday to Sunday campaign.

Cathy describes how the heat greatly impacted her life with MS and the remarkable turnaround she experienced while wearing the cooling vest from the MSAA. Cathy was featured in the MSAA Changing Lives Monday to Sunday campaign.

Rebif + MS LifeLines

This video was created for MS LifeLines a support program for Rebif, a relapsing multiple sclerosis treatment. It helps parents explain their MS to their young children. I was the Creative Director and co-writer.

Rebif.com Homepage - www.rebif.com