Taylor Williams

May 2019 –Jan 2022


Write, edit, strategize, write, and write some more.

I was the sole copywriter/content strategist at Storj labs so you name it, I wrote it—web, email, video scripts, collateral, newsletters, blogs, internal docs, messaging frameworks, product copy, SEO copy, and more. I was responsible for creating and maintaining our brand identity and ensuring everyone stayed on brand/message.

I also acted as creative director and shared that responsibility with our designer on all marketing projects.

I'm responsible for overseeing and generating all marketing content and being the brand steward for Lithesome.net. What does that entail, you ask? I'm responsible for art direction, creating all copy, creating & maintaining the brand identity, advising on and overseeing all social media content, budgeting, sourcing and overseeing all vendor relationships, managing freelancers (design), and even shipping sometimes (it's a very small company). This is a pro-bono position.

Divvy

Aug 2018 – May 2019

Oversaw and wrote all copy and content.

Managed editorial calendar.

Planned and ran content strategy.

Created and managed brand guidelines

Ensured all content mirrored brand guidelines.

Managed and oversaw other writers.

Produced and wrote video content.

Concepted and helped create swag ideas (internal and external).

Helped craft messaging inside the Divvy app.

Wrote and helped guide all messaging for the website.

Worked closely with designers to help concept and create content.

Basically, I wrote all the stuff and did all the things a copywriter/associate creative director does.

I was in charge of writing, editing, concepting, art directing, script writing, and basically any type of marketing writing you can think of for www.getbridge.com and for www.canvaslms.com. Co-created, art directed, and wrote everything that was on www.getbridge.com and everything associated with the Bridge brand, which was later sold for a boatload of cash.

Direct Mail? Yup.

Video? You bet.

Web? Tons of web.

Print? Indeed.

Shirt designs and concepts? Of course.

Trade show collateral? Sí Señor

Branding? Uh huh.

Art Direction? Affirmative.

Editing? Sometimes.

I could go on, but you get the picture.

Lead Copywriter for a variety of national brands including: Verizon, AT&T, Frontier Communications, CenturyLink, DIRECTV, DISH, HughesNet, and more.

I was responsible for content strategy, writing, and editing all content on verizonspecials.com and west.frontier.com.

I was also in charge of creating online marketing materials for all brands, including writing web copy, creating email campaigns, PPC landing pages, PPC ads, blogging, and any other marketing materials needed by our brands.

Focused on creating SEO optimized copy, creating successful Direct Marketing content, and Geo-specific targeted writing.

Responsible for editing sites for content issues, internal errors, spelling, formatting issues, and more.

Brainstorm, concept, and create new marketing materials from inception to completion.

Support all team members with any writing/editing needs they may have.

Managing freelance writers, including hiring, payroll, editing, and more.

Worked to develop innovative marketing campaigns for print, direct mail, web, social media, and more.

Worked with creative team to develop compelling concepts and materials.

Proof all written materials before production.

Generated weekly content for ongoing marketing campaigns.

Worked within brand guidelines to create successful marketing campaigns.

Used SEO knowledge to create effective pay-per-click ads.

Concepted and created branding messaging.

Produced marketing content for print, radio, TV & web.

Acted as casting director for TV marketing campaigns.

Simultaneously managed multiple project teams.

Oversaw projects from inception to execution.

Spearhead multiple initiatives to help create a unique and visible product brand.

Managed all aspects of product copywriting for Overstock.com.

Led, trained, hired, and oversaw the copywriting team.

Acted as key liaison between all product buyers and copywriting team.

Quantified and delivered productivity results to management.

Developed editing standards and guidelines, ensuring consistency and quality between copywriters.

*Work to develop innovative marketing campaigns for print, radio, and web.

*Create new product names and identities.

Assist clients in developing effective writing skills.

Maintain responsibility for editing all content submitted by the copywriting team.

Write and edit internal web content.

Create brochures for multiple clients.