www.scottwhittier.com
Selected work
Rare Disease—Iron Overload—Chelation Therapy from Exjade
Web site solicits stories and then broadcasts them
Targeted digital educates relevant communities
Blogger toolkit provides easy "cut and paste" images, text and links for plug-and-play dissemination
Ongoing RM with community leaders
The client was pretty happy with her custom IO tee, too.
Facebook serves as an education portal and unbranded community forum
subpages provide deeper information on all conditions...
...and the things they have in common...
...and what they can do about them.
(and for the kids) Fusie, the transfusion "good blood" teaches them about iron chelation therapy
Patient Support Program—AfiniTRAC Nurse support from Afinitor for TSC patients
Announcement card to HCPs about the new campaign at a major conference
back of HCP card
Brochure Cover to HCPs and patients
inside spread 1
inside spread 2
inside spread 3
Advanced Breast Cancer—Afinitor Ad/Brochure
There is no cure for advanced breast cancer. However, when hormone therapy stops working, there is another treatment option that may help these women keep fighting.
JOURNAL AD
BROCHURE COVER
Cardiovascular/Hypertension
Unique HBP med that keeps working for four days even if you skip doses. We can't say that. So we say this.
Busy people who have tried other treatments are reay to give up and focus on everything else...
...but there is another option.
Patients who need a combo med have failed on another med and don't feel like they are in the right place in life either...
...They need to value themselves and their health. Value You. Valturna.
A powerful, triple combo med is for very sick people. Depicting them is a challenge. Depicting their simple goals is empowering
The most powerful med in the portfolio, Amturnide gives patients hope that they can do the everyday things that define them...
...it's the science behind the solution...
...and the strength inside each individual to treat their condition.
The #1 ARB received approval for very specific indications in heart failure and heart attacks. So, very targeted message...
to increase awareness and encourage questions...
...asking people to reconsider their treatment and ask their doctors...
...and extending the known visual identity beyond high blood pressure...
...and into their lives.
When the #1 ARB went off patent, we launched a loyalty campaign that saved millions. This poster celebrated its sucess.
Other CV: Award-winning launch program for TAXUS drug-eluting stent
Surgical—Adhesion Barriers—Genzyme
Direct-to-patient ads targeted moms-to-be.
A comprehension HCP campaign told them they don't have to compromise results or product performace.
Device—Bariatric Surgery/Type II Diabetes—Covidien
Ads and trade show messaging announced the "New Resoltion" to HCPs.
Turnkey system to launch the "Our Resolution" program interanlly and externally in a metal case to represent its strength.
Comprehensive tools and resource were at reps' fingertips to communicate to both HCPs and patients.
Collateral took messaging beyond topline messaging to practical product details...
...showing a complete product portfolio for pre-surgery, surgery, and post-surgery.
Launched at trade show
OTC Eye Care—Alcon Systane
Not a rewetting drop... it works with your eyes' natural moisture to make them natural again...
..so your eyes feel like your eyes again.
Niche marketing...
...if the client would dare.
Medical Trade Journal—Journal of Opioid Management Direct Mailer
Opioid addiction is an epidemic in America. That's why it's so important to stop it where it often starts—in the doctor's office. Knowingly or not, many doctors have been committing these sins for years. Now it's part of their jobs to stay up to date on the latest rules, regulations, and best practices in managing pain and opioid use.
COVER
1st Reveal
Full Inside Spread
Close Up 1
Close Up 2
Close Up 3
Call to Action
And Business Reply Card (BRC)
Hospitals—New England Medical Center & MetroWest Medical Center
New England Medical Center has always been a respected hospital.
However, in the competitive medical landscape of Boston, they needed
to differentiate their unique offerings. Fortunately, a basketball star
and a hockey star provided a marketing opportunity that was just as unique
Community hospitals get a bad rap and rep as the low-tech, local option.
But MetroWest Medical Center invested $25 million to compete with the Boston big boys,
and they wanted to grab attention with these ads and let the locals know:
"There's a reason you live here, and there shouldn't be a reason to go anywhere else."
Health Insurance—Fallon Healthcare
When health-insurance wars erupted, HMOs became the enemy in the eyes of many consumers.
Those big companies were viewed as corporate barriers to treatment, choosing costs over care.
A leader in healthcare for years, Fallon wanted to reposition themselves as a partner with docs.
They are not a giant, heartless company standing between you and care. They are the connection.
Rare Disease—Ph+ Chronic Myeloid Leukemia—2nd Line FULL SITE
The entire experience starts with the recreation/flashback video "What's my best shot?"
www.whatsmybestshot.com is a dynamic site rooted in Kareem's inspiring timeline.. and moves on...scrolling horizontally...
..through his amazing accomplishments...
...to his CML diagnosis...
...and beyond...
...to all his new milestones
...to his treatment and further success...
"The Game Goes On" Treatment Video
...bringing visitors to a landing page that invites them to join... through education, community and participation.
They can view the timelines of other CML advocates
...and explore different lives...
...and shared moments...
...seeing that others are living with CML...
...and continuing with their milestones and their lives.
And then they can create their very own CML journey to add to the community.
The Brochure
...replicates the online experience with a long horizntal format...
...that rolls out to detail the specifcs of CML treatment and testing...
...and invites them to start their timeline on back and online.
Facebook—one of the first black-box drugs in social media, we invite and advertise to extend our community to existing ones
And we moderate our discussion while keeping posts fresh
Larger-than-life 3D hologram announcing our new celebrity spokesperson
Patient Summit announcement of spokesperson
Unbranded Disease Education Site—Tuberous Sclerosis Complex—FULL SITE
It's not enough to manufacture quality medications. It's a drugmaker's responsibility to make sure people understand their condition, especially when that condition is a chronic rare genetic disease that can manifest throughout the body in many different areas.
Knowledge is power. It's the power people need to be more compliant with their medications, healthier day to day, and more active in their own health care.
Because a lifelong condition doesn't have to define people. With the right information, they can define themselves.
Hatch Award Winner—Annual Report—Salvation Army FULL REPORT
The cover features a die cut to demonstrate the extreme focus on individual lives
The reveal shows the greater context of our programs
Welcome and "One Milestone at a TIme"--The Kroc Center
Between program spreads, documentary-style features appear—Major Kountz
Red, half-page tip-ins showcase the quotes, interviews, and stories between two portraits.
The back page of the feature summarizes the story with its own "one at a time."
"One Childhood Memory at a Time"
Children's Learning Center feature
"One Helping Hand at a Time."
Joe Swistak—Adult Rehabilitation Center
Jawaan—Bridging the Gap
Gentle Arms Safe Home
"One Red Kettle at a Time"—Volunteers, Donors, and Financial Summary
View Scott's Resume for more information and complete contact details.