Two campaigns, outdoor and digital executions shown here. The first highlights ease and security while the second is more focused on ease and speed. These were the outdoor and digital pieces to be paid off on landing pages. Click the images for more.
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Outdoor Billboards & Airport Ads - Campaign 1: Business Class
Creative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDFCreative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDFCreative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDFCreative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDFCreative Director / Writer: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDFCreative Director, Content: Developed concepts/content for 3 editions of Women's editorial catalog.
Download PDFSocial media articles and posts for Reebok Women
Social media articles and posts for Reebok Women
Social media articles and posts for Reebok Women
Fully integrated campaign with TV, print (both featured) and digital ads (not featured) touting the balance of environmental commitment and using the latest technologies to produce some of the highest performing tires on the planet.
Fully integrated campaign with TV, print (both featured) and digital ads (not featured) touting the balance of environmental commitment and using the latest technologies to produce some of the highest performing tires on the planet.
Fully integrated campaign with TV, print (both featured) and digital ads (not featured) touting the balance of environmental commitment and using the latest technologies to produce some of the highest performing tires on the planet.
Print Ads for NatGeo Channel
Print Ads for NatGeo Channel
MTV Banner ads promoting the MTV Music Awards website and its content.
Banner ad promoting the ability to vote for nominees on the MTV Music Awards website.
Banner Ads, Email Campaigns and Website Updates and more for CBS Interactive
Banner Ads, Email Campaigns and Website Updates and more for CBS Interactive
Banner Ads, Email Campaigns and Website Updates and more for CBS Interactive
Created most of the content for Aerosmith.com (earlier version). Site has been redesigned several times since then. This content was the only surviving element through each redesign.
Target Audience - Young, extreme gamers & "PC Enthusiasts" (people who "race" their computers). (It's a thing.)
Target Audience - Young, extreme gamers & "PC Enthusiasts" (people who "race" their computers). (It's a thing.)
This product page addressed a broader audience.
This product page addressed a broader audience.
Email Campaign announcing that the same Clear card you use to skip security lines at the airport is now available at the SF Giants' ballpark.
Download PDFEmail Campaign announcing that the same Clear card you use to skip security lines at the airport is now available at the SF Giants' ballpark.
Download PDFEmail Campaign announcing that the same Clear card you use to skip security lines at the airport is now available at the SF Giants' ballpark.
Download PDFCreative Director, Content / Sr. Copywriter / Music Supervisor. This was a Landing Page intro for a trade show exhibit. The audience were initially users at workstations. The Virtual Lab placed Lab Science equipment in it's context, making it easy for visitors to request info on Thermo's products and services. The site garnered a One Show Interactive & brought in 3x more leads than our goal.
http://www.largeidea.net/videos/portfolio/thermo/shell.swf
http://www.largeidea.net/videos/portfolio/thermo/shell.swf
Overhead video for trade show booth:
Note: Large File -- may not be viewable on a mac.
Invite me in for coffee and I'll show you in person. It's more fun that way.
{Download (WMV) Movie: http://largeidea.net/videos/portfolio/thermo/environ_CD.wmv
Note: Large File -- may not be viewable on a mac.
Invite me in for coffee and I'll show you in person. It's more fun that way.
{Download (WMV) Movie: http://largeidea.net/videos/portfolio/thermo/environ_CD.wmv
Thermo - Website
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Re-brand of the company that put us to the moon. Established tagline, new voice and brand guidelines.
Naming/Identity. I got to name a Boston skyscraper. Near Fenway.
For this piece, I served only as Creative Director, Content (not copywriter).
Yokohama Print Campaign (Concept / Copy)
Yokohama Print Campaign (Concept / Copy)
NRPI Posters targeting realtors who own vacant land
NRPI Posters targeting realtors who own vacant land
Multi award-winning OliveGarden.com
Storyboard for Olive Garden banner ad: this led to a 'wine basics' of the site. (CTA frame not included)
Storyboard for Olive Garden banner ad: this led to a wine opening/pouring video I scripted and creative directed. (CTA frame not included)
Storyboard for Olive Garden banner ad: this one led to the Wine/Food Matchmaker we created (I believe the first of its kind), bringing the site heaps-more interaction, page views, customer engagement opportunities, all that good stuff.
LoJack CD-ROM: AdTech Awards: Best Consumer Campaign