Austin, TX
The lager I’m in advertising, the more I love it. When an idea ferments into a stout execution, I just malt.
Oh, I write more than beer puns. I’ve helped lead digital, social, experiential and traditional projects from concept through production. Outside the agency, you can find me playing guitar or reciting every verse at a Wu-Tang show.
Cheers.
Selected work
Focus Brands
Not so humble brag: I nailed Moe's dry snark so well, the client started referfing to it as the "Izzy tone."
Creative on social made people say "Yes, sir" to Moe's sirloin.
Burrito wisdom, brought to you by Moe's.
Schlotzsky's is proud of their original personality, which comes through on social in a big way.
Whether pizza or sandwich, it's the fresh baked sourdough that makes it Schlotzsky's.
Capital One SXSW
I created the "Better You X" theme line and helped bring it to life with activations that put the consumer at the center of the latest Capital One tech.
My team developed interactive displays that kept people informed and entertained as they waited for the next session.
Social content kept the SXSW crowd in the loop on the latest Capital One advances while maintaining the overall campaign vibe.
Spiceworks
IT managers could relate to this funny video campaign for the Spiceworks help desk tool.
We transformed "the basement" into a place you'd actually want to work.
A real lunch break. Brought to you by Spiceworks.
7-Eleven/Slurpee
A takeover of our social channels by those pesky Sour Patch Kids introduced the world to the Sour Patch Watermelon Slurpee.
Slurpee 50 was a year long celebration that included partnerships, promos and enough content to make your brain freeze (in a good way).
This campaign for 7-Eleven coffee got everyone's vote during the 2016 presidential election.
The Slurpee Hotline gave fans a new (old) way to engage with their favorite brand.
Pee Wee Herman's official Facebook page shared this. Life goal I never knew I had...achieved.
S.Pellegrino
What happens when a brand becomes too predictable? It goes Off the Menu.
Teaming up with Chef Michael Voltaggio represented a modern approach to fine dining.
The event was the brand's first shift away from white linen tablecloths.
Food bloggers and Facebook sweepstakes winners were invited to Live Off the Menu in NYC.
On Pinterest, S.Pellegrino encouraged foodies to create Off the Menu dinner parties.
DuPont Teflon
This campaign introduced a unique take on the homewares category.
The creative blurred the line between B2B and consumer-facing advertising.
Non-stick benefits were showcased in a way that stuck with potential partners.
We Can/Ad Council
TV spots showed parents stepping out of their comfort zones to challenge their kids.
Parents were encouraged to lead by example in this anti-obesity campaign.
Creative out-of-home executions gave communities a fun way to keep the challenge going.
Billboards motivated families to stay healthy on road trips.
Bus shelter ads encouraged people to get their heart pumping while waiting for their ride.
Online banner ads challenged parents and kids alike to get out of their chair already.
Nestlé Crunch
Crunch posts targeted adults who wouldn't call themselves adults.
Crunch posts targeted adults who wouldn't call themselves adults.
Crunch posts targeted adults who wouldn't call themselves adults.
Crunch posts targeted adults who wouldn't call themselves adults.
Crunch posts targeted adults who wouldn't call themselves adults.
MetLife
These banners reminded parents that buying life insurance is one of the important things they can do for their little peanut.
We then gave parents yet another opportunity to share their joy on Facebook. This time for a chance to win money toward college.
MY M&M'S
Red wasn't too pleased with personalized M&M'S stealing his thunder in this national TV spot, but year-to-year sales increased.
Red can't catch a break in this holiday campaign.
This email campaign helped make personalized M&M'S the ultimate holiday party accessory.
You have to wonder why Red puts up with it.
As far as family get-togethers go, this one was pretty sweet.
TD Ameritrade
TD Ameritrade encouraged readers of the Wall Street Journal to invest in themselves with free lessons.
TD Ameritrade encouraged readers of the Wall Street Journal to invest in themselves with free lessons.
TD Ameritrade encouraged readers of the Wall Street Journal to invest in themselves with free lessons.
Alcoa Aluminum
This social app helped Alcoa, the world's leading producer of aluminum, increase recycling in the US.
Carl the Can Man, a fictional motivational speaker, came out of retirement to preach the gospel of recycling.
The video description copy reiterated client objectives and cross promoted the iPhone app.
Pizza Hut/WingStreet
WingStreet ingrained itself in wing culture with eating techniques that can be shared by enthusiasts.
By exploring the interactive man cave on the home page, sports fans could score engaging content.
No need to go to the bar for great wings. We even took care of your craving for bar trivia.
Matzo Ball Soup
Bubbe never saw this campaign coming.
Bubbe never saw this campaign coming.
Bubbe never saw this campaign coming.
Taco Bell Rap
What started as a team-motivating rap ended up as the intro video to a new business pitch.
View Israel's Resume for more information and complete contact details.