Doing great work demands respect and irreverence. I respect clients by taking the time to understand their world. I respect consumers too and view myself as their advocate at all times. Respect for the increasingly specialized skill sets required by our craft is also vital and I pride myself in leading cross-functional teams to create sharp, unexpected solutions. It's also important not to take our work, or ourselves, too seriously. That's where the irreverence comes in. Cheers!