A variety of seasonal campaigns intended to drive online hotel sales for Las Vegas properties as well as out-of-market locations within the Caesars Entertainment enterprise. The use of eye-catching visuals and color was meant to assist the creative collateral in standing out on any website. Collection showcases landing page modal overlay and web banner formats.
The Cromwell category page structure was in need of a cleaner layout. I experimented with the "Things To Do" page, reorganizing and centering a couple components for simpler navigation. I decided to place a stronger emphasis on photography with closer croppings of the action.
Original category page
Redesigned proposal
The concept behind the #LikeACaesar campaign was that "you haven't done Las Vegas, until you have done it Like A Caesar." Whether to party or relax, this was your chance to indulge in a life of luxury and entertainment like no other.
Counter signage
Counter signage
Digital signage
Duratran advertisement
Branding design for a live music venue located within Rio Las Vegas. The type of music was centered on the broad range of alternative rock/pop and other genres within the same vein. Due to the nature of the music and the atmosphere of the venue, I took my concept in a more abstract direction with the use of "smoky" textures and color.
Poster advertisement
Featured artist
A visual reimagining of the Priceline corporate brand with the focus still remaining on the idea of "name your own price."
Kinetic typography commercial
The "Good Times" bimonthly publication at Hofbräuhaus Las Vegas showcasing special events, celebrity keg tappings, dining and merchandise promotions.
Front Cover
Feature Spread
Back Cover
I've always had a soft spot for book cover design and would love to further explore the field. Here is a small assortment of covers I have designed mainly for leisure.
Primary design of Do Androids Dream of Electric Sheep?
Secondary minimalist design
Publication class design of Lord of the Flies
A selection of random personal projects and freelance work.
Minimalist film poster
Publication class typography poster
Event flyer
Event flyer
A collection of logos that I have designed for agencies and freelance opportunities.